Archive for the ‘Android’ Category
The Android ecosystem has become a dominant force in 2012. Here’s how I see it growing in the coming year.
Brace yourselves: 2013 is upon us, and that means a whole new generation of Android devices, rumors, and expectations.
Android will have a strong showing at CES (Consumer Electronics Show), and the next few months will be littered with new smartphones and tablets. Let’s take a look at some of the trends we can expect in the Android space over the coming year.
This article will touch on many trends in the Android ecosystem, including hardware advancements, vendor decisions, and key events of the year. Given the sheer number of players in the space, there will be much to look forward to in the ever-evolving Android landscape. Indeed, much could be said about any one of these aspects of Android, but we will address them here in broader terms.
Screen size will sharpen and grow
Not long ago, most smartphone screens didn’t exceed 4 inches. Up until the HTC Evo 4G, most Android phones were had 3.2-inch and 3.5-inch displays. Now, thanks to popular handsets such as the Galaxy S3 (4.8 inches) and Galaxy Note 2 (5.5 inches), consumers are becoming used to much larger screens. We’ll continue to see all sorts of screen sizes in 2013, but the standard high-end experience will fall in the vicinity of 4.5 inches. Those of us who are moving into our second and third Android device will expect something at least as big as our current model.
Beyond size, resolution will sharpen. HTC had a leg up with the Droid DNA with a 1080p (versus 720p) resolution, but now nearly every handset maker you can think of is reportedly working on their own 5-inch 1080p HD display for their premium products. Whether you place a lot of importance on pixel density or not, expect screen resolution to be a big buzzword in 2013.
Quad-core will multiply
If you listen to companies such as Qualcomm and Nvidia, then you’re well aware of the fact that quad-core is the new spec hotness, and Android is the vanguard of competition among handset makers all vying for your little green Android dollars.
Gone are the days of big dual-core announcements. If you don’t come to the table with at least four cores of mobile prowess, then you’re not really expecting to compete on the high-end. We should anticipate that the big devices of the coming year will have quad-core 1.5GHz processors or higher, with some even hitting 2.0GHz by the year’s end. Of course, the fight for faster processors might only be relevant on paper; real world practicality is a different animal. It’s one thing to tout the impressive clock speeds or point to a benchmark, but showing the benefits to end users is the most important win.
Play a lot of 3D games? You definitely care about who makes your phone’s CPU. Just want to see what this whole Android thing is all about? Jump in wherever you want, you’ll be just fine.
One area where we may see more improvements is in the phone’s memory and storage. If the previous year saw 2GB RAM emerge for the top-of-the-line memory experience, next year may see us inching toward 3GB RAM. Storage capacities for Android phones (and all phones) will creep up in 2013 as well, yielding 32GB as the standard for mid-range and 64GB becoming common among high-end devices. This will be especially true for those manufacturers opting for internal batteries and removal of external storage, and I expect to see the first handset with 128GB internal storage appear before 2013 is out.
Entry-level phones will benefit
You have to appreciate the trickle-down effect of technology as today’s top devices quickly become tomorrow’s mid-range experience. With that in mind, the $50-$100 Android smartphone of 2013 will be quite an impressive piece of hardware.
Dual-core processors should become the norm for your “basic” Android phone as single-core stuff gets pushed aside. The same may be said of the no-contract handsets, as we’ll continually get more for our money.
As every carrier scrambles to build out its next-gen data network, 4G LTE will be commonplace in Android smartphones. Sure, we’ll get the occasional 3G product every once in a while, but that will diminish with time. This is not to say that 2013 will be the end of 3G Android, but the days of touting 4G LTE as a special feature will pass.
There is always a chance that we’ll see a 3D experience in an Android phone or two, but I have the feeling this is one technology that won’t take off. I’ve yet to run into someone who wants or needs 3D graphics in their mobile device. Sure, it’s a cool feature to show off once in a while, but we’re just not ready to adopt this baby. I get the feeling that we’ll see a new surge in NFC-enabled accessories and technologies in the coming wave of tech conferences. The idea of tap-to-play speakers or media players doesn’t seem like much of a stretch for this year’s biggest mobile conferences, CES in January and Mobile World Congress in late February.
Perhaps the biggest issue facing smartphones with large displays and super-fast processors is battery life. Nobody wants to put their phone away to preserve juice; we bought that big screen for a reason.
Looking ahead to the New Year, we expect to see more handsets come with internal and/or higher capacity batteries. The Droid Razr Maxx HD is still the benchmark for long-lasting batteries, but we should see the gap narrow. To that end, we may see less emphasis on “world’s thinnest” or “lightest” claims.
One device around the world
I cannot tell you how pleased I was when I learned that Samsung was going to adopt one singular form factor for the Galaxy S3 and Galaxy Note 2 across countries and carriers. I’m sure that a number of accessory makers were quite happy with the decision as well. Samsung will employ the same strategy for the Galaxy S4 and will likely have records sales again in the New Year.
As far as other companies going this route, HTC today seems to be the closest. I wouldn’t be surprised if its next flagship model were to hit multiple carriers with a single design. As nice as it was to have fewer models to choose from in the One series, it was still confusing to keep up with the various suffixes — One X, One X+, Evo 4G LTE. “Does my carrier offer that one? What’s the difference between this and that?” Along those lines, LG also seems to be slowly headed in this direction with the Optimus line.
Android comes to new territories
The Samsung Galaxy Camera wasn’t the first digital camera to utilize Android, but the first to tie into carriers.
Nikon, Polaroid, and other camera-makers will dabble a bit with Android backbones and we’ll see smarter shooters in 2013. Pricing will need to come down for mass adoption; however, we will see carriers selling connected cameras in retail stores and online.
We will also see more kid-centric tablets and devices with Android under the hood in the next year. We might as well get used to the fact that Toys R Us and Walmart are going to offer $99 Android tablets.
Once the price point of a generic, knock-off tablet, the $100-$200 price range now offers a decent experience for most. Come this time next year, it will not be strange to see a house with even more Android tablets for a range of age groups.
Shortly after Android became a recognized term in the mobile space; we saw the platform arriving in various electronic devices including microwaves and washing machines.
I don’t think we’ll find too much of that in 2013, but it would not surprise me to see a refrigerator or appliance with a custom touch interface that runs Android. Not a full-blown experience, mind you, but something that gives hardware-makers more flexibility.
There is a chance that we’ll see more Android in the automobile in 2013, but it’ll have competition from RIM’s QNX OS. This won’t be a replicated tablet-like experience with full-on Google Play support but something a little smarter than what we have today. It is easy to picture a 7-inch display that lets users hop from stereo to diagnostics to Google Maps.
Another area that would work well is embedding a tablet in the back of the driver and passenger seat. With more cars offering Wi-Fi connectivity over time, a connected device just makes sense. Don’t be surprised if someone introduces a backseat experience that includes access to social networks as well as casual games such as checkers for road trips. For added fun, pair your Bluetooth game controller and dive into a 3D shooter.
Google I/O and major releases
If the last few years are any indicator, there will be at least five key moments for Android in 2013, starting with trade shows: CES in early January, the international Mobile World Congress in late February, and CTIA in late May. Samsung is also expected to launch its Galaxy S4 flagship phone at a standalone press event, if we follow 2012′s model.
Android’s background OS will continue to gain speed, and the company will introduce new features that again pull away from iOS to set the industry pace. We don’t know much about Android 5.0 quite yet, but we’ll assuredly discover bits and pieces of upcoming features in the months just before Google I/O — especially if Google releases a new Nexus device or two to go along with the latest software build.
2013 will certainly be an exciting year for Android, with the mobile OS surely maintaining its mobile lead.
The Web as we know it have been born and matured on computers, but as it turns out now, computers no longer have dominance in it. According to a recent report by analyst Mary Meeker, mobile devices running iOS and Android now account for 45 percent of browsing, compared to just 35 percent for Windows machines. Moreover, Android and iOS have essentially achieved their share in just five years and their share is getting tremendously larger.
According to some forecasts their worldwide number of mobile devices users should overtake the worldwide number of PC users next year. If forecasts come true, this shift will not only continue, but accelerate. Based on data from Morgan Stanley, Meeker estimates roughly 2.9 billion people around the world will be using smartphones and tablets by 2015.
What does it mean now that more people are accessing the Web through tablets and smartphones rather than laptops and desktops? And is it really a big deal? Anyway, Internet is intended to be accessed from anywhere and thus from any device. Well, it is quite a change at least in terms most people consider the Web and how it gradually adapts to be used on mobile devices.
As mobile devices take over, the use of today’s desktop browsers like Internet Explorer, Chrome, Firefox, and Safari will decline. Mobile browsers are already very capable and will increasingly adopt HTML5 and leading-edge Web technologies. As mobile devices naturally have less screen area, the sites need to function more like mobile apps and less like collections of links. So the sites are likely to look like apps.
Apps may rule
Native apps for smartphones and tablets almost always surpass websites designed for mobile devices because they can tap into devices’ native capabilities for a more responsive and seamless experience. This is most likely to change in the nearest future – most experts agree HTML5 is eventually the way of the future. This is already the status quo in social gaming: for example Angry Birds and Words with Friends. Some services won’t be available at all to traditional PCs — they won’t be worth developers’ time.
Less information at once
Web sites and publishers will no longer be able to display everything new for users and hoping something will catch the user’s eye. Smaller screens and lower information density means sites will need to adjust to user preferences and profiles to customize the information they present. Increasingly, the Internet will become unusable unless sites believe they know who you are. Some services will handle these tasks themselves, but the most likely contenders for supplying digital identity credentials are Facebook, Google, Amazon, Apple, Twitter, and mobile carriers.
Sharing by default
In a mobile-focused Internet, anonymity becomes rare. Virtually every mobile device can be definitively associated with a single person (or small group of people). Defaults to share information and experiences with social circles and followers will be increasingly common, along with increasing reliance on disclosure of personal information (like location, status, and activities, and social connections) to drive key functionality. As the Internet re-orients around mobile, opting out of sharing will increasingly mean opting out of the Internet.
Emphasis on destination
Internet-based sites and services will increasingly function as a combination of content and functionality reluctant to link out to other sites or drive traffic (and potential advertising revenue) elsewhere. These have long been factors in many sites’ designs but mobile devices amplify these considerations by making traditional Web navigation awkward and difficult. Still URLs are not going to die – people will still send links to their friends and Web search will remain most users primary means of finding information online.
Going light weight
As people rely on mobile, cloud, and broadband services, the necessity to do things like commute, store large volumes of records or media, or patronize physical businesses will decline. Businesses won’t need to save years of invoices, statements, and paperwork in file boxes and storage facilities – cloud storage comes as their rescue. Banks will become purely virtual institutions consumers deal with online via their phones. Distance learning and collaborative tools will let students take their coursework with them anywhere — and eliminate the need to worry about reselling enormous textbooks.
Going mobile is an obvious trend today. Experts envisage that nearly every service, business, and person who wants to use the Internet will be thinking mobile first and PC second, if they think about PCs at all. Do you agree? And what other related changes can you imagine?
Many thanks for sharing your thoughts
My previous article was dedicated to promotion of the applications on the AppStore but in this one I would like to focus on the Android application promotion. So you are welcome to read my article and to find some useful tips in these regards.:)
It is known fact that nowadays Android becomes more and more popular and there are a lot of individual apps uploaded to the Google Play every day. Thank is why it is also crucially important to take all the possible variants to promote your application and make it worth to be downloaded. Below I’m sharing some of the working tips which you can utilize and create a buzz about your latest app developed by you.
- First of all you before you submit your Android app to the market, you should not to forget that the application has to be fully complete and should have a good interface. It is not a good idea of submitting a partial app. Submitting a partial app will lower your users ratings and will blow your plan permanently. Also it is known that google’s play market algorithm will take your app higher if the users rate well in the initial stage. That’s one of the tricks to improve your download count.
- App stores: Submitting your app to several app stores is an easy free way to make the application more visible. The first stop should be made on Google Play. You could submit it to GetJar and Amazon Android Market places as well. But I would like to note that Google Market + Amazon take a revenue share of money you make from either selling your app or from any in app purchases (IAP) that are made through their billing solutions which is the trade-off for exposure. Getjar only accepts free apps and allows you to implement your own billing solutions if you use IAP.
- Get an eye-catching icon: Make sure that you have an attractive and eye-catching app icon that best represents and sells your application to the user. Poor icons blows you app to the bottom and will indicate an unfinished or poorly made app. Optimize and beautify your icons.
- Launch the free “Lite” version of the application. The free apps gets the user base and then it will tend the user in buying add-ons or the full version if he likes it. Or you can simply launch a free app with ad and promote an add free with some advance feature in your premium version. You can also consider launching your app for free for first 2 weeks to increase the user base and later on you can upgrade the price.
- Promoting through reviews: before someone would like to download your application you should take care of its promotion. So the best method to market your app from my experience is through content and reviews. You can have reviews in the form of small description about your app, ratings of the apps, review date. This will help people to know about your android app.
- Video marketing: The video marketing is important tool for internet advertising. We can explain the features of our apps by creating videos. The videos can be placed on various websites to attract the audience. This can serve as great tool for promotion of android apps. So you can make a couple of YouTube videos showing how the app would look like and how people can use it. Also try to make the video using a better clarity and understanding which is also worth sharing.
-Use of Social media, Forums & Blog posting: We can use various social websites such as FaceBook, twitter, linked-In, You-tube for promotion of android apps. We can participate in the forums & blog posting for the marketing of the android apps. It will help to share the information about your apps. You may also sent emails to any bloggers for review of your app, make sure that you also send them your video link. This will help a blogger to understand your product better and will help them to write better app reviews.
These are some ways to promote an Android application that just came to my mindJ. Please feel free to add any variants you’ve had a chance to try and they worked well for you and what is more important that they were effective.
Posted November 19, 2012on:
What is the best mobile advertising network to use if you’re a developer, mobile publisher or advertiser? It`s quite a difficult and misleading question. This market is very fragment: there are more than a dozen mobile ad networks and there is still no dominant add network. No one really knows which ad networks are the biggest: figures on which networks offer advertisers the most reach, and publishers the most revenue, are not always reliable or indeed available.
So when looking for an ad network the best way is to look at the differentiators and assess what network better suits your requirements, target market, geography and budget. Hope this article will help you to find your OWN best ad network.
This ad network was launched back in 2006, and was acquired by Google in 2009. Right now it is considered to be one of the best ad networks. It`s easy integrated into the app, publishers can manage the ads through the tools provided by Admob, the ads are very much targeted. However, the fill rate and eCPM of AdMob is comparatively less than some of the other competitors like AirPush.
Airpush, a mobile ad network that deals exclusively with Google’s little green robot. It has a lot of developer support and revenue generation assurance. Airpush claims to have 10x to 30x revenue than any other android mobile advertiser thanks to the ‘push ad notification’ feature they have integrated to their system. As usually only about 5-15% of the applications are used actively in a device, push ad notifications allows you to push ads to the user screen even while your app is inactive. However there is one great drawback of the system: users may remove the applications because of the push ad notification system. There is an option for a user to opt-out of push ad notification (at www.airpush.com/optout), but very few people know about it.
Greystipe is a mobile video advertising platform. Mobile video ads are still very much in their infancy, but with 38% better completion rate than desktop-bound online video ads (according to eMarketer), these ads have high hopes in the coming days. They’ve already gathered several awards in ‘emerging technologies’ category and continue to grow with publishers and advertisers. Greystripe now boasts that it`s the market leader in terms of full screen rich media ads, with a 75% share of the market, delivering big name brand campaigns from the likes of Sony, Burger King and HP.
LeadBolt focuses on using the entire App Usage Cycle for monetization. Developers and publishers can get money from the installation time till the app is un-installed: LeadBolt has around 8 format of advertisements for each scenario of the app usage. Even when the app is not actively used, notification ads can be shown to the user. However the app should be designed in an appropriate way for showing the ads. Also it provides tools that show all the analytics and reporting of the ads being displayed and converting to earnings.
InMobi is a mobile advertising company that hold good positions in the market. They’ve got over 93.4 billion ad impressions monthly from 485 million consumers. Their advertising network has reached over 165 countries also. Having such huge network, it`s good place for monetizing the app. Sound really good, but as usually there is a fly in the ointment: initially it’s difficult to get accepted in their ad program network
Tapjoy is another really interesting player in the mobile monetisation space and offers a totally different model to the incumbent mobile ad networks. TapJoy gives the developers a chance to both market their apps and at the same time monetize them to make money. For example, a user playing a game and wanting to buy an extra level or unlock new features can download an app as an alternative way of payment. Although these so called “incentivised downloads” or “offer walls” have recently been banned by Apple, they are still very much growing and operating on Android. Interesting fact is that Tapjoy has just raised a big round of funding so we can expect a lot more innovation and new models linking mobile advertising and virtual goods from them going forward.
Certainly these is not the full list, just some examples of good and interesting android ad advertizing networks. This is quite a young sphere and it`s going to increase in popularity and many different players in the mobile advertising ecosystem are going to appear. What ad network would you like to add to the list and why? It`s interesting to know your thoughts.