Archive for the ‘Apple’ Category
The iPhone 6 is here. The world is excited. But should you be? For now we’re just going to look at the 4.7-inch iPhone 6 compared to the old model.
The 2014 iPhone is here, and Apple has made some pretty big departures this year, including changing the shape of the phone.
Angular is out, the sharp-ish edges of the iPhone 5S replaced by much curvier lines. The iPhone 6 is also a fair bit slimmer than the old model at 6.8mm to the iPhone 5S’s 7.6mm.
Of course, the iPhone 6 is also a fair bit bigger than the 5S thanks to its larger screen. To help out, the power button has moved to the side from the top, making it easier to reach.
Although there are optimisations, the basic construction of the phones hasn’t changed a huge deal. Both the iPhone 5S and 6 have aluminium backs and toughened glass fronts.
They also share the same TouchID sensor.
The one big hardware extra this year is NFC, which lets you make wireless payments with an iPhone 6. iPhone 5Ss do not have NFC.
The big display news for this year is that the iPhone 6 has a much larger screen than the iPhone 5S. You get bumped up from four inches to 4.7.
In Android terms that’s still a pretty small display, but if you want more you can now upgrade to the iPhone 6 Plus, which has a 5.5-inch display.
The display architecture has slimmed down a bit in this 2014 generation, but the core technology remains the same. Both phone have IPS LCD screens, as used in iPhones for years. We’re pretty glad this is the case – iPhone displays generally look fantastic.
To compensate for the added screen inches (well 0.7 inch), Apple has increased resolution in the iPhone 6 display. Where you get 1136 x 640 pixels in the iPhone 5S, the iPhone 6 gets you 1,334 x 750.
It’s 38 per cent more pixels, but how much sharper is it? No sharper at all, in fact. Both phones have, rounding-up, 326ppi displays.
Of course, a larger display with the same sharpness is always going to be a bit more satisfying for browsing, gaming – most things in fact.
Apple has not changed a great deal in the camera of the iPhone 6. It still has an 8-megapixel sensor, still has an f/2.2 lens and sensor pixels 1.5 microns a piece in size. This is what the iPhone 5S has.
While Apple claims the sensor is new, we don’t expect to see any radical changes in image quality beyond what is provided by processing.
However, there is a new feature – phase detection autofocus. This is used in the Galaxy S5 and many top-end dedicated cameras to provide faster focusing, and it should perform the same trick here.
Both phones have Apple’s TrueTone flash, which uses two different LED to colours to avoid washing-out people’s faces.
The front FaceTime camera seems to have been given more of an overhaul in the iPhone 6, though. It apparently lets in 81 per cent more light for better shots, and has more selfie-centric features. These include one-shot HDR and a burst mode. Selfie. Tastic.
CPU and RAM
The iPhone 6 introduces a new generation of processor called the Apple A8, taking over from the Apple A7 of the iPhone 5S.
It’s not a world-changing upgrade, but it does seem to supply the goods. Apple has changed the system architecture from 28nm to 20nm – meaning it uses absolutely tiny transistors – to make the new CPU more efficient. That should also mean it’s able to run cooler.
Apple claims the Apple A8 provides 20 per cent more CPU power and 50 per cent more GPU power. Some of that improvement is gobbled-up by the increase in resolution in real-life terms, but we should see a few nicer visual effects in a handful of games in the iPhone 6.
We’re still waiting on some more in-depth figures on the Apple A8 CPU, but it’s a solid generational upgrade.
As we expected, Apple has chosen to make the iPhone 6 slimmer rather than significantly adding to the battery life.
Even the official figures show that stamina should be roughly the same as it is in the iPhone 5S. You’ll get 11 hours of video playback in the iPhone 6, to 10 in the iPhone 5S.
By Android standards, that’s good, but not great. The best phones from Sony and LG manage numbers will into the teens in our own testing.
For the past few years iPhones have been stuck offering 16GB, 32GB and 64GB versions. Only the iPad has offered a 128GB option. That all changes this year.
You can get a 128GB iPhone 6. It’ll cost a bit, naturally, but is perfect for those who want to dump a lot of music or video on their phones.
There’s no 32GB version this year, though. You have to pick between 16GB, 64GB and 128GB models.
The iPhone 6 is quite a departure in some core ways, but it’s also pretty conservative in others. Apple has not significantly improved the camera hardware, and while the screen has gotten bigger, display quality is unlikely to improve all that much. There isn’t an objective reason, at this stage, to upgrade from an iPhone 5S. Perhaps the trickier question is whether you should upgrade to the iPhone 6 Plus instead?
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There have been esimates that when Microsoft releases Office for the iPad, likely later this month, it could end up bringing in billions of additional dollars to Microsoft’s coffers. Is that hype and overkill, it will it really add that much to Microsoft’s bottom line?
It’s widely expected that on March 27, Microsoft CEO Satya Nadella will announce Office for the iPad. If that’s true, that will finally put an end to the “will-they-won’t-they” speculation that has swirled around the fate of the suite for years.
How much additional revenue will Microsoft bring in when it releases the suite? Morgan Stanley analyst Adam Holt says that Microsoft could get $2.5 billion in new Office revenue by releasing Office for the iPad. And Gerry Purdy, principal of MobileTrax, offers even bigger numbers. He believe that Microsoft could gain an additional $1.25 billion in revenue in the first year Microsoft releases Office for the iPad and Android tablets, and $6 billion in annual revenue by 2017.
I think both numbers are wildly inflated. Take a look at Purdy’s reasoning,which is based on Microsoft releasing Office for both Android and the iPad.
He assumes that 25% of iOS and Android tablet users would buy Office and that Microsoft would net $50 per copy sold. He believes that Microsoft will sell Office for the tablets as standalones, rather than include it as part of a subscription to Office 365.
Purdy is likely wrong on both counts. It’s hard to imagine a quarter of all iPad and tablet users buying Office, especially because there are so many free or very low-cost alternatives, including the free Google Docs and Google’s Quickoffice. I’m sure that the percentage of people willing to pay for Office is far, far under 25 percent.
In addition, it’s quite likely that Office will be sold as part of an Office 365 subscription, not as a standalone piece of software. Microsoft has made clear that subscription-based Office is the future, and standalone Office is the past. As just one piece of evidence, Microsoft recently announced a cheaper Office 365 subscription, called Office 365 Personal, that appears to be aimed at those with iPads. It will cost $6.99 a month, or $69.99 for a year for one PC or Mac and one tablet compared to $9.99 per month or $99.99 per year for five devices for the normal subscription version of Office. That means that only some part of additional Office revenue shoud be attributed to the iPad, not all of it.
But that doesn’t really matter. Releasing Office for the iPad is not only about additional revenue. It’s also being done to protect existing revenue and market share. Microsoft needs to fend off Google Docs, which is free and works on all platforms. Releasing Office for the iPad is an important way to do that.
That will be even more important in future years. Rumors are that a 12-inch iPad may eventually come down the pike. If true, that would put it at the screen size of a laptop, and make it more likely that iPad owners will want a productivity suite. If Microsoft wants to keep its hold on the office productivity market, Office needs to be available for the iPad, and at some point, Android tablets as well.
Posted October 28, 2013on:
After Apple slammed Microsoft for gouging customers and designing tablets that nobody wants, Microsoft has fired back, saying that you can’t get real work done with iPads or its anemic iWorks productivity suite, and that iPads are little more than toys. Who’s right in the increasingly nasty war of words?
At Apple’s iPad launch, CEO Tim Cook and others zinged Microsoft for charging $99 a year for Office, charging $199 for people to upgrade to Windows 8, and for having a confused tablet strategy. CEO Tim Cook said about Microsoft:
“They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next? I can’t answer that question, but I can tell you that we’re focused.”
Microsoft is striking back, and striking back hard, esssentially claiming that you can’t get serious work done on an iPad, and that the only reason Apple is now giving away its iWorks suite is that no one wants to buy it. On the Official Microsoft Blog, Frank Shaw, Corporate Vice President of Communications at Microsoft noted the criticisms that Apple had aimed at Microsoft, and shot back:
“Seems like the RDF (Reality Distortion Field) typically generated by an Apple event has extended beyond Cupertino.”
And then he took off the kid gloves, criticizing Apple’s new iPads as overpriced, iWork as a pointless piece of software, and saying they don’t stack up against Surface tablets when it comes to productivity. He wrote:
“Surface and Surface 2 both include Office, the world’s most popular, most powerful productivity software for free and are priced below both the iPad 2 and iPad Air respectively. Making Apple’s decision to build the price of their less popular and less powerful iWork into their tablets not a very big (or very good) deal.”
He said iPads were not suitable for getting real work done, and that the reason Apple is giving away iWork for free is that no one wants them, as shown by their $10 price for iOS, or $20 for Mac OS X. He wrote:
“…it’s not surprising that we see other folks now talking about how much ‘work’ you can get done on their devices. Adding watered down productivity apps. Bolting on aftermarket input devices. All in an effort to convince people that their entertainment devices are really work machines.
“In that spirit, Apple announced yesterday that they were dropping their fees on their ‘iWork’ suite of apps. Now, since iWork has never gotten much traction, and was already priced like an afterthought, it’s hardly that surprising or significant a move. And it doesn’t change the fact that it’s much harder to get work done on a device that lacks precision input and a desktop for true side-by-side multitasking.”
And he concluded that when it comes to getting real work done, Apple is far behind Microsoft:
“So, when I see Apple drop the price of their struggling, lightweight productivity apps, I don’t see a shot across our bow, I see an attempt to play catch up.”
Who’s right here? When it comes to the productivity argument, Microsoft is. There’s absolutely no doubt that a Surface Pro 2 tablet equipped with a Touch Type 2 keyboard and a free version of Office is a far more effective tool for getting serious work done than an iPad with iWork. In essence, the Surface Pro with the Touch Type 2 keyboard is an ultrabook. An iPad with iWork is…well, an iPad with iWork. In other words, fine for light work. Not well-suited for serious work.
But when it comes to the tablet market and to sales, Apple is right. For now, tablet buyers don’t care about doing heavy-duty work on them. Checking email, browsing the Web, running apps, and light memo writing, are all well-suited for tablets. And that’s all many people need to do for their work.
So in the tablet battle, Microsoft’s Surface may be on top for productivity. But when it comes to the bottom line and sales, Apple is still cleaning up.
The Web as we know it have been born and matured on computers, but as it turns out now, computers no longer have dominance in it. According to a recent report by analyst Mary Meeker, mobile devices running iOS and Android now account for 45 percent of browsing, compared to just 35 percent for Windows machines. Moreover, Android and iOS have essentially achieved their share in just five years and their share is getting tremendously larger.
According to some forecasts their worldwide number of mobile devices users should overtake the worldwide number of PC users next year. If forecasts come true, this shift will not only continue, but accelerate. Based on data from Morgan Stanley, Meeker estimates roughly 2.9 billion people around the world will be using smartphones and tablets by 2015.
What does it mean now that more people are accessing the Web through tablets and smartphones rather than laptops and desktops? And is it really a big deal? Anyway, Internet is intended to be accessed from anywhere and thus from any device. Well, it is quite a change at least in terms most people consider the Web and how it gradually adapts to be used on mobile devices.
As mobile devices take over, the use of today’s desktop browsers like Internet Explorer, Chrome, Firefox, and Safari will decline. Mobile browsers are already very capable and will increasingly adopt HTML5 and leading-edge Web technologies. As mobile devices naturally have less screen area, the sites need to function more like mobile apps and less like collections of links. So the sites are likely to look like apps.
Apps may rule
Native apps for smartphones and tablets almost always surpass websites designed for mobile devices because they can tap into devices’ native capabilities for a more responsive and seamless experience. This is most likely to change in the nearest future – most experts agree HTML5 is eventually the way of the future. This is already the status quo in social gaming: for example Angry Birds and Words with Friends. Some services won’t be available at all to traditional PCs — they won’t be worth developers’ time.
Less information at once
Web sites and publishers will no longer be able to display everything new for users and hoping something will catch the user’s eye. Smaller screens and lower information density means sites will need to adjust to user preferences and profiles to customize the information they present. Increasingly, the Internet will become unusable unless sites believe they know who you are. Some services will handle these tasks themselves, but the most likely contenders for supplying digital identity credentials are Facebook, Google, Amazon, Apple, Twitter, and mobile carriers.
Sharing by default
In a mobile-focused Internet, anonymity becomes rare. Virtually every mobile device can be definitively associated with a single person (or small group of people). Defaults to share information and experiences with social circles and followers will be increasingly common, along with increasing reliance on disclosure of personal information (like location, status, and activities, and social connections) to drive key functionality. As the Internet re-orients around mobile, opting out of sharing will increasingly mean opting out of the Internet.
Emphasis on destination
Internet-based sites and services will increasingly function as a combination of content and functionality reluctant to link out to other sites or drive traffic (and potential advertising revenue) elsewhere. These have long been factors in many sites’ designs but mobile devices amplify these considerations by making traditional Web navigation awkward and difficult. Still URLs are not going to die – people will still send links to their friends and Web search will remain most users primary means of finding information online.
Going light weight
As people rely on mobile, cloud, and broadband services, the necessity to do things like commute, store large volumes of records or media, or patronize physical businesses will decline. Businesses won’t need to save years of invoices, statements, and paperwork in file boxes and storage facilities – cloud storage comes as their rescue. Banks will become purely virtual institutions consumers deal with online via their phones. Distance learning and collaborative tools will let students take their coursework with them anywhere — and eliminate the need to worry about reselling enormous textbooks.
Going mobile is an obvious trend today. Experts envisage that nearly every service, business, and person who wants to use the Internet will be thinking mobile first and PC second, if they think about PCs at all. Do you agree? And what other related changes can you imagine?
Many thanks for sharing your thoughts :)
The necessity for companies and developers to market and promote their individual applications has never been more important than ever, and is often absolutely crucial to an app’s success.
Now we have absolutely different situation we have a flooded App Store with various applications and an imposing mass of competition. With more than 300 apps being released on a daily basis, it is much more difficult to gain free press at niche websites as well as make it into the Top 100 charts. This is where the practices of marketing and advertising are absolutely essential to survive in the App Store.
To begin with you should be ready with your precise plan of your further action. Your plan of attack should really begin before you even open Xcode. As with any other business model, you must cover all grounds including research, design, artwork and branding, coding and hardware, and advertising and marketing.
Pre Launch marketing
Building a buzz around your app and allowing users to become aware of it’s release will add to the success of an application. You can do this promotion and marketing yourself through iPhone forums, social networking platforms such as Twitter, Facebook and LinkedIn, and creating individual web pages dedicated to the application itself.
Aside from word of mouth promotions, pre-launch hype also begins with advertisement campaigns and website takeovers. Nothing is better than having your application branded across a website for a certain amount of time. Other ways to gain recognition are Press Releases, demonstration videos on YouTube, and user reviews.
App Launching on AppStore
So you have your ready iOS application and the next step you would like to begin with is to upload it to the AppStore and start its promotion there. Below some tips how to make it in a better way.
Here I would like to highlite that this is the most important part of your iPhone marketing mix. Most people look for cool new apps either on their iPhone/iPad, or through iTunes. Why? It’s the most convenient! That’s why it is so important for iOS application developers to focus on app in-store appearance most. When I use term “in-store appearance” I mean the following components:
App name should be concise enough to attract attention, but should also contain the most important keywords. It is one of the most important factors in search result ranking within the App Store.
Customer Reviews & Ratings it is important to make sure that your application doesn’t look like noone’s ever downloaded it. No reviews, no downloads in the eyes of iTunes users.
iPhone App Marketing Services allow you to build a positive image for your app and attract more downloads across different country app stores.
Colorful and interesting screenshots - Important factor in relaying info about your app. Great screenshots make users be interested in further downloading of the app and trying it in the action.
App description – it is make sense from a search result perspective. Should start with a bullet point list of important features, followed by a text description
Also one more thing we should pay attention to is Application Icon. Make sure that you have an attractive and eye-catching app icon that best represents and sells your application to the user. If your application icon lacks any attention, your product branding awareness is doomed from the start.
There are some smaller ways to gain attention across the net and within the App Store. So you can cause your app to jump back into the “new” charts by changing the release date of the app to the date at which your update was approved, which allows your app to be released in the next batch of updates that hit the App Store.
Also one more great idea is to offer “lite” versions of your application, especially if they are higher priced. It will offer not only free promotion but if the user is impressed enough, they’ll spring for the full version. Think “try before you buy”. Make sure the lite version includes a majority of the features offered in the full version, otherwise a user will move on and you potentially lost a buck to begin with.
This is some of the basic tools covering the first steps you need to do while promoting your application on the AppStore. For sure using AppStore as a core tool to promote the application is not the only variant but at the same time this is the most important playground for further application promotion campaign.
So my questions is what any methods/approaches do you use to promote your application on the AppStore? How do you promote your apps?
Please feel free to share your comments and opinions.