Archive for the ‘Gaming’ Category
The early days of video –gaming seems to be gone away. Video games companies offer their game players new graphics and playing options to get what they want and to make better choices.
So Cloud gaming seems to be one of the recent openings and growing trends in the gaming industry. Lately gamers had to choose which game platform to buy: console, PC or portable device. Until now. Thanks to cloud gaming service the gamers can play freely through the cloud on any displays, including TVs, monitors, laptops, tablets, and even smartphones.
But what actually is cloud gaming?
Cloud gaming is a form of online games that uses a cloud provider for streaming. Its means that like all online games whether it is multiplayer games, Xbox or PlayStation cloud games as well need network connection and console to be played. However instead of having a playable copy of the game you download the game itself from the cloud service and stream it instantly.
The main advantages of cloud gaming are:
1. Instantly playable games in your browser. Cloud computing games allows the game to be streamed instantly and be played in a seconds.
2. No need of any installations. All games are stored on a cloud service, so there is no need to download and install them on the hard drive.
3. No specific hardware required. Game content isn’t stored on the user’s machine and game code execution occurs primarily at the server so it allows you to run almost all modern games even on a less powerful computer. Your computer necessarily requires only the ability to play HD-video (720p) and an Internet connection at a speed of 5 Mbit / s with low latency.
The negative effects go beyond the positive benefits and features. So let’s see what they are:
1. The main disadvantage of cloud gaming at the moment is the internet. It requires a reliable and fast internet connection to stream the game and play to your TV or monitor at home. Without a decent connection, it can make games look slow and unplayable.
2. Second hand market. There is a large amount of people who buy second-hand games. Once you completed your title, people generally trade in their old game for a new one. With Cloud gaming, you never own a physical copy making the whole process of trading in your old game for a new one redundant.
Gaikai and onLive
Currently there are two growing cloud projects launched from 2009- 2010 OnLive Game Service and Gaikai,game platforms which breathed new life into video game development.
OnLive is available on different devices: TV consoles, tablets, PCs, Mac OS, smartphones. On the official web site/store www.onlive.com the games could be purchased, rented and be downloaded as a free trial as well.Besides for 100$ you can buy box OnLive Game System, by which cloud game can run even on your TV. And the games also could be played on your tablet or on your smartphone from your PC, Mac or TV via Wireless Controller OnLive for the cost of 50$.
OnLive also provides worldwide interactive playing it means that you could share your playing with other players on the spectating Arena, share your best video moments instantly on Facebook or talk with the players with Voice Chat.
Alternatively, GAIKAI www.gaikai.com, which unlike OnLive, is a cloud-based gaming service that allows users to play high-end PC and console games via the cloud and instantly demo games and applications from a webpage or internet-connected device.Library of games from a service GAIKAI is not too big, but it has a number of popular projects that are not in OnLive, for example: FIFA 12, Bulletstorm, Crysis 2, Dead Space 2, Dragon Age 2 and others.
The benefit of Gaikai’s service is that the company isn’t limited to gaming. The company is actively soliciting streaming partners to utilize Gaikai’s infrastructure, servers, and platform.
On July 2, 2012, Sony Computer Entertainment invested $380 million USD with plans of establishing their own new cloud-based gaming service.
Betting on the future?
Is cloud gaming the future? The media companies like Sony, Gaikai and OnLive think certainly so, as they invest in its development and promotion. At the same time the gamers are still doubtful on the game quality and prefer playing on consoles than on cloud. The main problems/uncertainties that gamers point are mostly connected to the buying habit and staying online playing. The question with the internet connection seemed to be decided with cable providers like AT&T, Verizon, Time Warner, and Comcast that are planning to enter the cloud-gaming space, debuting their services as early as next year.Last thing needs to overcome is the dependence of physical owning.
So maybe if these downsides could be materialized in the benefits it will help to point the biggest skeptics out, and make them believers.
Thank you for your attention and feel free to leave your comments and share your thoughts/experience at this point!
With the start of 2012, there are some strong trends that are changing the game industry in a big way. We take a look at some of them and what to expect.
Smartphones and tablets are changing the portable gaming market in a big way. Although most games on iOS and Android are smaller experiences than say Uncharted on the PSP (or the newly released PS Vita or 3DS), there is no doubt that games on the iOS and Android ecosystems are exploding in terms of development support, user base, and revenue coming into 2012. Smartphones and tablets are offering ways for smaller and indie developers to get noticed and sell their game to potentially millions without needing a huge budget or marketing campaign. Expect a lot more Android tablets and continued strong sales of the iPad to push games on larger 5-11″ screens. As Android devices are now pushing 720p resolutions, expect Apple to not lag behind in this area too much longer. Market share for Android devices sky rocketed in 2011, and we expect the Google OS to grab even more of the market in 2012. This means more developer support from game developers.
Say hello to the PlayStation Vita. 2012 will usher in a lot more power to handhelds with the release of Sony’s true successor to the original PSP. The big question though remains…. Are gamers really interested in that much power in a handheld, or will the 3DS at a much lower price outpace Sony’s latest offerings like it did with the DS? There seems to be a big push as mentioned previously that the mobile market is garnering a lot of attention from developers and gamers alike. Is the PS Vita going to take the gaming world by storm, or will it lose market share to devices like the iPhone and Android devices… Time will tell. What we can expect though is Sony pushing the PS Vita hard to gamers and developers. A price cut might be needed though to get it the market penetration they are seeking.
Different ways of interacting with video games will also take center stage in 2012. Kinect is coming to PCs, and others like Apple with Siri are taking voice controls first offered from Kinect seriously. The industry clearly is heading into a direction towards different ways of playing and interacting with games and media. Expect this to continue in 2012 with several companies offering competing technologies that offer the gamer and content consumer ways to get immersed into digital content.
All in all, expect a lot of focus and attention towards the mobile sector for the game industry. I think it’s safe to say we will see a lot of competing products fail, and a few moving forward taking the spoils of war. Also we should continue to see voice integration as well as motion controls make a big push in 2012.
The current topical issue in mobile gaming industry is the freemium business model. If you’re not familiar with the term “freemium”, it essentially means the app is given away for free, but with some content available to buy within the game.
In terms of Android and iOS users, the ‘freemium’ model seems to be the reigning king of mobile gaming. Users are starting to prefer free games that offer in-app upgrades and purchases to unlock new content.
The obvious benefit of this business model is the ability to attract more users with zero cost-of-entry, while generating potentially limitless revenue via consumable items. Both of these factors have made freemium a sustainable and popular approach, especially in the gaming market, where in-app purchases account for 72% of App Store revenue.
However, freemium games are controversial because they entice players to spend money. Many games, for example, create absurdly long wait times unless the user forks over some credits. Others ensure that useful game tools are impossible to get without laying down some cash. Publishers of freemium games have even called on psychologists to help spark a greater desire for users to spend.
Findings released recently by Flurry – a mobile analytics agency – showed that mobile gamers spent approximately $14 per transaction in freemium games on iOS and Android platforms.
Perhaps of more interest is the amount of money that gamers were prepared to spend. Compared to the alternative model where a user typically pays a couple of dollars upfront for the game, once a user has been engaged via the Freemium model they were prepared to spend over $100 per transaction. In fact, contrary to some expectations, whilst 71% of transactions were $10 or under, the 13% of transactions over $20 accounted for 51% of total revenue generated. The suggestion is that the Freemium model merely allows users to decide whether they want to spend or not, and that once they’re engaged and prepared to spend, the revenue generated can be vastly more than the comparable fixed cost sale of the game upfront.
All in-app purchases can be divided into consumables [expendable items such as ammo, power-ups, etc], durables [lasting features such as a new vehicle, armour, etc] and personalisation [profile/character enhancements]. The results show that over two thirds of purchases are consumable items.
As a business model, freemium games are here to stay. What’s most important to understand is the psychology behind these games. In freemium games, consumers are experiencing compelling, immersive entertainment. They feel gratified when they progress, accomplish goals, create a unique world, and in some cases, show off to their friends. In exchange for this gratification, they are willing to spend real money, and lots of it.
Are YOU going to earn some money using freemium model?
“HTML5 Is An Oncoming Train, But Native App Development Is An Oncoming Rocket Ship”. We can say without doubt that HTML5 will definitely play a big role in the future of mobile gaming, and could potentially be one of its major growth drivers. However I do not think that it will completely replace native apps, at least for the foreseeable future.
It`s very old debate and probably truth is somewhere in between.
There are two obstacles to a widespread adoption of HTML5 as a mass platform for gaming: one is the ecosystem, and the other is the technology itself
The fact is that, right now, only pretty simple HTML5 applications can run well on any browser and platform that supports the standard. However, to run a more complex application such as a game for example a browser should support additional HTML5 libraries and extensions. Right now most tech-intensive games can only run on a recent version of Chrome and on a sufficiently powerful PC
Even more essential, however, is the presence of a fully functioning ecosystem which can be the main force to drive mass adoption of HTML5.
Speaking about the ecosystem I mean that customers will have to be able to discover, play and purchase games in such a way as App Store has it. So for this a few elements are necessary: a store easily accessible and pre-installed on every handset, a 1-click billing solution that will be able to support a wide range of payment methods.
The real question is Apple, who has the strongest native app ecosystem and who is interested in controlling the user experience and therefore keeping its platform closed to a certain extent. We should admit that Apple has a strong advantage, as their ecosystem is so strong and the user experience so universally appreciated and HTML5 should be very persuasive and easy to use to win customers and to overtake and surpass Apple in this sphere.
Finally, it should not be forgotten that creating a game for platforms that have different input interface and screen size isn’t pain-free, as a new control method must be devised and implemented, and new art assets need to be created. The mirage of “build once, play on every device on Earth” can probably remain just that, a mirage.
Currently HTML5 is not yet the best thing in the world, but all this will change rapidly over short time: native apps will be still the dominant ecosystem for games at least in the next two years but HTML5 will start gaining adoption pretty soon, and probably become a viable market around the same timeframe. HTML5 is the way browsers are heading, and they’ll all just get better and better.
And what are your ideas? Will HTML5 eliminate fragmentation and allow developers to create one game for multiple platforms and operating systems and thus be the driving force in mobile gaming?
Smart phones are already changing many markets in the IT industry. Mobile gaming represents one of the fastest growing segments of the digital games market, and potential for future growth remains strong as more consumers are using smartphones for games of all types, including the increasingly popular mobile game apps. Is the mobile gaming industry a threat to the console industry?
Traditional PC, PlayStation 3 and Xbox 360 games can take two to three years and $20 million to $30 million to build. By contrast, apps for Apple and Android handsets can be assembled in weeks for less than $20,000, which explains why they’ve captured an entire generation of bedroom entrepreneurs’ imaginations. Given sales of 100 million-plus iOS devices (iPhone, iPad, iPod touch, etc.) though, producing high-quality titles capable of selling in the millions isn’t the issue.
Despite the best efforts of Nintendo and Sony, mobile games are taking a bigger chunk out of the portable gaming market, with one in every three dollars of portable gaming revenue going to smartphone and tablet games, according to new analysis from mobile analytics firm Flurry. Games for mobile devices now account for almost half of all the game downloads.
Even most of the gamers who use a dedicated console to play online are spending the largest chunk of their change on games for mobile devices. The rest of their game funds are going toward titles downloaded for PCs, full consoles, portable consoles, and other systems.
A recent report revealed some startling facts about mobile gaming and the rise of smart phone gamers. iPhone user spends around 15 hours on average every month playing games. Android users weren’t far behind by cloaking 9.3 hours monthly average while other smart phone users were at 7.8 hours. Overall around 64% of people who download applications have installed a game in the past 30 day period making gaming apps the most popular genre of apps.
Although the message is clear many publishers are not very worried considering that the market is still dominated by console games. Since the cost of production for many mobile and social games is extremely low in comparison with console games, when the time comes for jumping ships or expanding over to mobile and social platforms it will not be difficult, especially for a video game development company that already has the assets, technology and manpower necessary to develop games for consoles and the PC market.
While portable gaming market is changing rapidly, Nintendo and Sony aren’t sitting still. Nintendo recently launched the 3DS, which sold almost 400,000 units in its first week, a respectable number that still fell short of some analyst expectations. Sony is working on new portable hardware and moving closer to the mobile market with plans to make its PlayStation software available on Android devices. We’ll have to see how the two gaming giants fare in their efforts to kick-start their businesses, but it’s clear mobile games are posing a huge challenge with their cheap (or free) pricing and easy digital distribution.
The rise of cheap mobile games, even as low as 99 cent apps are compared to that of the iTunes music revolution and that of the takeover of the traditional books market by self-publishers via eBooks. Does this mean that internet is about to change the gaming industry once again? Many companies have already started integrating their games into social and mobile platforms. EA and other major studios and platforms such as Sony, Microsoft, etc., have also started experimenting with social media platforms, as well as the development of games for mobile devices. However, for the near future, gaming companies are quite unlikely to have any serious issues due to the rising popularity of mobile games. There will always be a demand for console and PC games, in addition to mobile games.
And what do you personally think about expanding of mobile games popularity? Do you think mobile games are going to beat console games? And are they more advantageous to invest in?