Archive for the ‘iPhone’ Category
The Web as we know it have been born and matured on computers, but as it turns out now, computers no longer have dominance in it. According to a recent report by analyst Mary Meeker, mobile devices running iOS and Android now account for 45 percent of browsing, compared to just 35 percent for Windows machines. Moreover, Android and iOS have essentially achieved their share in just five years and their share is getting tremendously larger.
According to some forecasts their worldwide number of mobile devices users should overtake the worldwide number of PC users next year. If forecasts come true, this shift will not only continue, but accelerate. Based on data from Morgan Stanley, Meeker estimates roughly 2.9 billion people around the world will be using smartphones and tablets by 2015.
What does it mean now that more people are accessing the Web through tablets and smartphones rather than laptops and desktops? And is it really a big deal? Anyway, Internet is intended to be accessed from anywhere and thus from any device. Well, it is quite a change at least in terms most people consider the Web and how it gradually adapts to be used on mobile devices.
As mobile devices take over, the use of today’s desktop browsers like Internet Explorer, Chrome, Firefox, and Safari will decline. Mobile browsers are already very capable and will increasingly adopt HTML5 and leading-edge Web technologies. As mobile devices naturally have less screen area, the sites need to function more like mobile apps and less like collections of links. So the sites are likely to look like apps.
Apps may rule
Native apps for smartphones and tablets almost always surpass websites designed for mobile devices because they can tap into devices’ native capabilities for a more responsive and seamless experience. This is most likely to change in the nearest future – most experts agree HTML5 is eventually the way of the future. This is already the status quo in social gaming: for example Angry Birds and Words with Friends. Some services won’t be available at all to traditional PCs — they won’t be worth developers’ time.
Less information at once
Web sites and publishers will no longer be able to display everything new for users and hoping something will catch the user’s eye. Smaller screens and lower information density means sites will need to adjust to user preferences and profiles to customize the information they present. Increasingly, the Internet will become unusable unless sites believe they know who you are. Some services will handle these tasks themselves, but the most likely contenders for supplying digital identity credentials are Facebook, Google, Amazon, Apple, Twitter, and mobile carriers.
Sharing by default
In a mobile-focused Internet, anonymity becomes rare. Virtually every mobile device can be definitively associated with a single person (or small group of people). Defaults to share information and experiences with social circles and followers will be increasingly common, along with increasing reliance on disclosure of personal information (like location, status, and activities, and social connections) to drive key functionality. As the Internet re-orients around mobile, opting out of sharing will increasingly mean opting out of the Internet.
Emphasis on destination
Internet-based sites and services will increasingly function as a combination of content and functionality reluctant to link out to other sites or drive traffic (and potential advertising revenue) elsewhere. These have long been factors in many sites’ designs but mobile devices amplify these considerations by making traditional Web navigation awkward and difficult. Still URLs are not going to die – people will still send links to their friends and Web search will remain most users primary means of finding information online.
Going light weight
As people rely on mobile, cloud, and broadband services, the necessity to do things like commute, store large volumes of records or media, or patronize physical businesses will decline. Businesses won’t need to save years of invoices, statements, and paperwork in file boxes and storage facilities – cloud storage comes as their rescue. Banks will become purely virtual institutions consumers deal with online via their phones. Distance learning and collaborative tools will let students take their coursework with them anywhere — and eliminate the need to worry about reselling enormous textbooks.
Going mobile is an obvious trend today. Experts envisage that nearly every service, business, and person who wants to use the Internet will be thinking mobile first and PC second, if they think about PCs at all. Do you agree? And what other related changes can you imagine?
Many thanks for sharing your thoughts :)
One of my latest articles was about the android app advertizing networks, where I tried to enumerate one of the best and most popular networks existing at the moment. And what about iPhone networks ? – I thought. Developers and publishers can certainly make money with iPhone apps as well as with Android ones and receive quite good money. So in order not to be accused of being a “mobile platform racist” I`ve tried to prepare the list of some interesting ad networks that iphone app and game developers may use :) You could pick the one you like and use it to monetize your iPhone app. Let`s get into the list….
iAd – iAd is considered to be one of the best Ad network that is directly owned by Apple and it is serving the most number of iPhone Apps already available in the market. iAd claims that currently every 100′s of their publishers are earning $50,000 per quarter in average. iAd shares the owners of the apps 60% of the income generated by the iPhone App.
Similar to AdMob, iAd facilitates integrating advertisements into applications sold on the iOS App Store. If the user taps on an iAd banner, a full-screen advertisement appears within the application.
LeadBolt App Advertising – With this Mobile App network, you could integrate their SDK to monetize your Apps. They support different formats of advertisements like Text Ads, Banner Ads, Video Ads etc. You could customize the Ad placements like entry Ads, exit Ads, Menu Ads and test around to maximize your earnings.
Smatto App Advertising Network – This is one of the highest paying Ad network which gives 90% of Ad earnings to developers and publishers and keeps only the remaining 10%. It has simple APIs which gives access to multiple Ad networks around the countries and you could pick the required Ad networks. However, to join Smatto you must generate 30+ million page impressions per month . It is compatible with iPhone iOS, Android, Nokia OVI, windows, blackberry.
iPhoneAlliance – Alliance represents about 50 million page views delivered from 10 million App users around the world specialized in iPhone App advertising. They are providing an end-to-end Ad solution which helps to configure, manage and to optimize ad performance so that you could maximize the earnings from iPhone Apps.
Mobclix App Advertising – This is one of the ad network which supports real-time bidding for advertisers and hence there are more possibilities to maximize your earnings. They have impression based earnings and your App gets the power to earn from each Ad impression it makes. Like other programs, it connects with multiple ad networks and gives single payment.
MobFox – MobFox is world’s highest-paying mobile advertising network for US & EU Traffic on iPhone, Android, Windows Phone 7 applications and mobile websites. Instead of working with hundreds of different advertisers and networks, they concentrate on placing the most engaging and most paying premium ads on users applications or mobile websites.
Here you see a short list of interesting iPhone add networks available and I hope this list will be of interest and use to you :) Have you ever tried to promote your iPhone apps and games through some ad network? It will be great if you could share your experience.
The necessity for companies and developers to market and promote their individual applications has never been more important than ever, and is often absolutely crucial to an app’s success.
Now we have absolutely different situation we have a flooded App Store with various applications and an imposing mass of competition. With more than 300 apps being released on a daily basis, it is much more difficult to gain free press at niche websites as well as make it into the Top 100 charts. This is where the practices of marketing and advertising are absolutely essential to survive in the App Store.
To begin with you should be ready with your precise plan of your further action. Your plan of attack should really begin before you even open Xcode. As with any other business model, you must cover all grounds including research, design, artwork and branding, coding and hardware, and advertising and marketing.
Pre Launch marketing
Building a buzz around your app and allowing users to become aware of it’s release will add to the success of an application. You can do this promotion and marketing yourself through iPhone forums, social networking platforms such as Twitter, Facebook and LinkedIn, and creating individual web pages dedicated to the application itself.
Aside from word of mouth promotions, pre-launch hype also begins with advertisement campaigns and website takeovers. Nothing is better than having your application branded across a website for a certain amount of time. Other ways to gain recognition are Press Releases, demonstration videos on YouTube, and user reviews.
App Launching on AppStore
So you have your ready iOS application and the next step you would like to begin with is to upload it to the AppStore and start its promotion there. Below some tips how to make it in a better way.
Here I would like to highlite that this is the most important part of your iPhone marketing mix. Most people look for cool new apps either on their iPhone/iPad, or through iTunes. Why? It’s the most convenient! That’s why it is so important for iOS application developers to focus on app in-store appearance most. When I use term “in-store appearance” I mean the following components:
App name should be concise enough to attract attention, but should also contain the most important keywords. It is one of the most important factors in search result ranking within the App Store.
Customer Reviews & Ratings it is important to make sure that your application doesn’t look like noone’s ever downloaded it. No reviews, no downloads in the eyes of iTunes users.
iPhone App Marketing Services allow you to build a positive image for your app and attract more downloads across different country app stores.
Colorful and interesting screenshots - Important factor in relaying info about your app. Great screenshots make users be interested in further downloading of the app and trying it in the action.
App description – it is make sense from a search result perspective. Should start with a bullet point list of important features, followed by a text description
Also one more thing we should pay attention to is Application Icon. Make sure that you have an attractive and eye-catching app icon that best represents and sells your application to the user. If your application icon lacks any attention, your product branding awareness is doomed from the start.
There are some smaller ways to gain attention across the net and within the App Store. So you can cause your app to jump back into the “new” charts by changing the release date of the app to the date at which your update was approved, which allows your app to be released in the next batch of updates that hit the App Store.
Also one more great idea is to offer “lite” versions of your application, especially if they are higher priced. It will offer not only free promotion but if the user is impressed enough, they’ll spring for the full version. Think “try before you buy”. Make sure the lite version includes a majority of the features offered in the full version, otherwise a user will move on and you potentially lost a buck to begin with.
This is some of the basic tools covering the first steps you need to do while promoting your application on the AppStore. For sure using AppStore as a core tool to promote the application is not the only variant but at the same time this is the most important playground for further application promotion campaign.
So my questions is what any methods/approaches do you use to promote your application on the AppStore? How do you promote your apps?
Please feel free to share your comments and opinions.
While there are some cool new flourishes and features, there are some problems too. Here’s what you need to know before downloading the new OS on your device.
iOS is polished. For instance, notice that the music app received a visual overhaul and some tiny but amazing new touches. Try tilting the app in multiple directions while listening to a song and you’ll see the details (the new volume and track knobs will animate). Or turn on Do Not Disturb and watch the animated crescent moon icon appear next to the time. It’s these small and subtle additions that have made using iOS 6 such a pleasure.
Check the features that will work on your Apple device
So the question stands, is it a worthy upgrade? Without a doubt if you are on an iPhone 4 or 4S, then yes. But let’s talk about what you don’t get and what really didn’t feel polished this time around. Apple provides a list of features on their iOS 6 page found here: http://www.apple.com/ios/whats-new/.
If you scroll to the bottom of the page, Apple lists the features that are available and for which devices. It may help you avoid some headaches if you know exactly what will work on the device that you own. Here is the list:
1. Turn-by-turn navigation is available only on iPhone 4S, iPhone 5, and iPad 2 or later with cellular data capability. Flyover is available only on iPhone 4S, iPhone 5, iPad 2 or later, and iPod touch (5th generation). Cellular data charges may apply.
2. Siri is available on iPhone 4S, iPhone 5, iPad (3rd generation), and iPod touch (5th generation) and requires Internet access. Cellular data charges may apply.
3. FaceTime video calling requires a FaceTime-enabled device for the caller and recipient and a Wi-Fi connection. FaceTime over a cellular network requires iPhone 4S, iPhone 5, or iPad (3rd generation) with cellular data capability. Availability over a cellular network depends on carrier policies; data charges may apply.
4. Offline Reading List is available on iPhone 4 or later and iPad 2 or later.
5. Made for iPhone hearing aids require iPhone 4S or iPhone 5.
6. Panorama is available on iPhone 4S, iPhone 5, and iPod touch (5th generation).
7. Find My iPhone and Find My Friends enable you to locate iOS devices only when they are on and connected to a registered Wi-Fi network or have an active data plan.
iCloud requires iOS 5 or later on iPhone 3GS or later, iPod touch (3rd generation or later), or iPad; a Mac computer with OS X Lion or later; or a PC with Windows Vista or Windows 7 (Outlook 2007 or 2010 or an up-to-date browser is required for accessing email, contacts, and calendars). Some features require iOS 6 and OS X Mountain Lion. Some features require a Wi-Fi connection. Some features are not available in all countries. Access to some services is limited to 10 devices.
But some features may not be available for all countries or all areas.
Siri is available in Beta only on iPhone 4S, iPhone 5, iPad (3rd generation), and iPod touch (5th generation) and requires Internet access. Siri may not be available in all languages or in all areas, and features may vary by area. Cellular data charges may apply.
What’s up with Maps?
Aside from all of the other new features, there are two new items that are getting a lot of coverage from other reviewers. The first is Maps. Maps is taking a beating due to the lack of transit information and missing data. I can’t imagine Apple not working aggressively to bring their map implementation up to speed with Google. This, however, may be a make or break issue for some, but also keep in mind that Google is working on a separate Maps app to take the place of the one Apple removed.
What’s else? You’re welcome with your comments.