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If you’re just learning the Android ropes, you might get tangled up in a mistake or two. Here are 10 ways to avoid problems and get the maximum benefit from your Android device.

Android is the most widely used platform on the planet. That means it is being used by a variety of skill levels. If you exist on the newbie end of the scale (or if you have to support a group of newbies running Android), know that there are some common mistakes made with this Google-centric platform. Some mistakes come from the adjustments you have to make when migrating from another platform. But others are a bit more grievous and could even cause some form of data loss. All these mistakes can be easily avoided with just a bit of knowledge. So that’s what I’m going to give to you — in the form of 10 preventable newbie mistakes.

1. Don’t expect it to act like an iPhone

Many users who migrate from the iOS platform expect Android to behave the same way. Sure, fundamentally it does. It will make and receive phone calls, check email, and view web pages. But once you get beyond the basic functionality, the Android and iOS platforms have little in common. If you assume that Android and iPhone smartphones are the same, you are in for a frustrating experience. Each platform approaches tasks differently, and if you assume your Android device is similar to an iPhone, you’ll miss out on a lot of features.

2. Secure it now

You have plenty of data on that smartphone… data you do not want getting into to the hands of other users. To that end, you must secure your smartphone with a password, or a pattern, a fingerprint, or whatever your device offers. No matter how you approach it, don’t leave your data open for all to see. In the case of your Google account, consider two-step authentication. You want your device as secure as possible.

3. Avoid that POP

The single most common question I get is, “Why are emails disappearing from my phone or desktop?” It’s because you set up your email as a POP account and didn’t configure your phone or desktop to retain messages on the server. The best way around this is to avoid configuring your email account as a POP account. With Android you can set up many types of accounts… but just avoid POP as much as you can.

4. Don’t drown yourself in widgets

I’ve seen Android homescreens so dense with launchers and widgets, it looked like the app drawer vomited up breakfast, lunch, and dinner. Unfortunately, the more widgets you have on your homescreen (especially those that display data from online accounts) the more battery you will use. If you really want a few widgets on your homescreen, choose wisely and don’t overdo it.

5. Don’t overlook Gmail

Android and Gmail are like peanut butter and chocolate — they work perfectly together. If you get an Android device and don’t have a Gmail account, create one. Why? You’re missing out on a LOT of features (the Google Play Store, backups, and more). Make sure you create your Gmail account before you set up your phone. It’ll make things far easier in the long run.

6. Be smart about permissions

When you install an app, you’ll be warned about what permissions that app requires for use. Do not ignore those permissions, as they can give you insight into the app’s nature. If you’re installing an app that will serve as a mirror and it requires permission to use your location and your email, don’t install it! There are certain permissions that should be given only to certain apps. Do not ignore the permissions warning. Period. Learn what it means and how it works. Know when to stop installing an app based on the permissions it requires.

7. Red-light that Bluetooth

If you don’t use Bluetooth for anything, why leave it on? It’s only going to drain your battery (and Android does that well enough by itself). Shut off Bluetooth from within the Settings app and you won’t have to worry about added battery drain. The same can be said of shutting off Wi-Fi when it is not in use.

8. Stop hoarding those apps

Open up your app drawer. Do you see a veritable cornucopia of unused apps? If so, uninstall them. Your Android device is not a dumping ground for cutesy apps of the day. If you know you’re done flapping angry birds get rid of the app. Those unused apps take up precious space, and in some cases, they could be helping to drain your battery (even if they’re unused). It’s not that those apps are going to suck your battery dry. But why take the chance that they are even draining it in the slightest? If you don’t use it, lose it.

9. Tap into all that power

One of the biggest differences between Android and iOS is the degree of flexibility and control. You have much more control over what your phone can do on Android — so much so, that many new users are overwhelmed or intimidated by all the bells and whistles. Don’t be. If you turn your back on all the possibilities, you miss out on a lot of features that could make your mobile life far easier. Of course, that doesn’t mean you should just start randomly tapping buttons. Use that power with intelligence and understanding.

10. Don’t neglect updates

There are reasons why you get warnings about updates: because they are often necessary for device security or efficiency. Apple pushes out only major updates and does so as a whole package. But there are instances when Android pieces can be updated. Many times these updates will occur without your assistance. However, you should still go into the Application Manager to find out whether there are updates for certain apps or elements of Android (the Play Store is a good example). Make sure you are updating on a regular basis. And be sure to install (and use) Secure Update Scanner so you don’t fall victim to the pileup flaw.

Reap the benefits, avoid the pitfalls

Android is a powerhouse of a platform and has eclipsed all other mobile platforms in global usage. That means there are a lot of first-time users. Don’t fall prey to any of these beginner mistakes and you’ll enjoy a long and productive life with Android.

Have you made some newbie mistakes on Android? Do you think there are just as many mistakes to be made by iOS novices? Share your thoughts bellow.

 

Lina Deveikyte Lina Deveikyte
Lina.Deveikyte@altabel.com 
Skype ID: lina_deveikyte
Marketing Manager (LI page)
Altabel Group – Professional Software Development

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There have been esimates that when Microsoft releases Office for the iPad, likely later this month, it could end up bringing in billions of additional dollars to Microsoft’s coffers. Is that hype and overkill, it will it really add that much to Microsoft’s bottom line?

It’s widely expected that on March 27, Microsoft CEO Satya Nadella will announce Office for the iPad. If that’s true, that will finally put an end to the “will-they-won’t-they” speculation that has swirled around the fate of the suite for years.

How much additional revenue will Microsoft bring in when it releases the suite? Morgan Stanley analyst Adam Holt says that Microsoft could get $2.5 billion in new Office revenue by releasing Office for the iPad. And Gerry Purdy, principal of MobileTrax, offers even bigger numbers. He believe that Microsoft could gain an additional $1.25 billion in revenue in the first year Microsoft releases Office for the iPad and Android tablets, and $6 billion in annual revenue by 2017.

I think both numbers are wildly inflated. Take a look at Purdy’s reasoning,which is based on Microsoft releasing Office for both Android and the iPad.

He assumes that 25% of iOS and Android tablet users would buy Office and that Microsoft would net $50 per copy sold. He believes that Microsoft will sell Office for the tablets as standalones, rather than include it as part of a subscription to Office 365.

Purdy is likely wrong on both counts. It’s hard to imagine a quarter of all iPad and tablet users buying Office, especially because there are so many free or very low-cost alternatives, including the free Google Docs and Google’s Quickoffice. I’m sure that the percentage of people willing to pay for Office is far, far under 25 percent.

In addition, it’s quite likely that Office will be sold as part of an Office 365 subscription, not as a standalone piece of software. Microsoft has made clear that subscription-based Office is the future, and standalone Office is the past. As just one piece of evidence, Microsoft recently announced a cheaper Office 365 subscription, called Office 365 Personal, that appears to be aimed at those with iPads. It will cost $6.99 a month, or $69.99 for a year for one PC or Mac and one tablet compared to $9.99 per month or $99.99 per year for five devices for the normal subscription version of Office. That means that only some part of additional Office revenue shoud be attributed to the iPad, not all of it.

But that doesn’t really matter. Releasing Office for the iPad is not only about additional revenue. It’s also being done to protect existing revenue and market share. Microsoft needs to fend off Google Docs, which is free and works on all platforms. Releasing Office for the iPad is an important way to do that.

That will be even more important in future years. Rumors are that a 12-inch iPad may eventually come down the pike. If true, that would put it at the screen size of a laptop, and make it more likely that iPad owners will want a productivity suite. If Microsoft wants to keep its hold on the office productivity market, Office needs to be available for the iPad, and at some point, Android tablets as well.

Lina Deveikyte Lina Deveikyte
Lina.Deveikyte@altabel.com 
Skype ID: lina_deveikyte
Marketing Manager (LI page)
Altabel Group – Professional Software Development

All of these mobile devices were supposed to make our jobs easier. On a flight? Edit your presentation from your tablet at 10,000 feet. Working from home? Review a time-sensitive document on your smartphone. This was the popular narrative on-the-go workers told themselves, and it was a good story – but it was a fictitious one.

Editing a Word document on an Android phone was not easy, nor was editing an Excel spreadsheet on an iPad. The Microsoft Office that workers know today is still stuck in its original design meant for a desktop computer. And when mobile users tried to download workaround applications, they often found so-called solutions that failed to live up to their promises. That, finally, is changing.

The market is now producing tools that offer a true fix to the mobile workflow challenge, with functionality to address every pain point that has throbbed in recent years. We have entered an era of all-in-one mobile productivity, although the difficulties of the recent past have left mobile enterprises skeptical of a brighter present and future.

That skepticism is understandable. Because Microsoft doesn’t offer an Office version for iPads, Android phones or any of the other popular mobile devices or operating systems that today’s workforce uses to stay connected, those workers had to build their own connectivity to their offices, coworkers and clients. For example, if a mobile worker wanted to revise a Word document on an iPad, he might have a complex recipe in place to make a few simple edits, and now IT solutions have arisen to fill each gap:

Step one: gain access. To even open the file, the mobile worker had to email the attachment to himself or open an account with a cloud storage service like Box.

Step two: view the file. Next, he might have downloaded an operating system-agnostic productivity app like Open Office to open the file on his mobile device and see whatever text, tables or graphics it contained.

Step three: edit or annotate. This can be the most difficult step, since some viewing apps don’t offer editing capabilities. At this stage, an additional annotation app comes into play for writing notes or changing the Word file.

Step four: save and share. To share an edited, annotated file from his mobile device, the user might have opted for Box or Dropbox. Enterprises should use more stringent criteria to leverage combined file access, viewing, editing and sharing on one interface for mobile enterprise workers. There are several mobile-friendly apps that aim to replicate the editing control you have from your desktop, while also building the cloud’s accessibility into their DNA.

Step five: secure. While it’s important that mobile workers can access files from anywhere, risk-averse enterprise users also have to ensure that unauthorised parties can’t access those files. Dropbox and Box have begun building security controls to accommodate enterprise security needs, such as permissions in Dropbox for Teams; however, these controls pale in comparison to security applied directly to a file, rather than the cloud compartment it lives in, for the inevitable point when that file is shared offline, outside the cloud.

IT department concerns with compatibility are no longer limited to “dumb” phones that are solely used for calls or simple text emails. The next generation of enterprise IT problems involve ensuring file compatibility and security across operating systems. Some organisations will even limit employees’ bring-your-own-device (BYOD) practices to one OS (like an iPhone) altogether just to avoid the issues that stem from this type of segmentation. The result has been frustration among on-the-go employees, suppressed productivity, and company fear regarding mobile access.

This trend will only continue to grow. By 2017, according to several forecasts by Gartner and Forrester, tablet sales will outnumber desktop sales. In addition, we’re likely to see mobile phone shipments (mostly smartphones) grow to more than 2 billion in 2017, according to Gartner.

To keep pace with the growing employee demand for mobile access and collaboration solutions, businesses must rely on technologies that keep information safe and increase mobile productivity, which is a combination rarely seen in today’s market. This means scrapping piecemeal solutions that only address one aspect of the mobile-user experience and implementing an all-in-one solution that facilitates secure access, editing and collaboration, and control over a file’s complete lifecycle in order to track recipients and revoke access at anytime if needed.

The future belongs to computing on the move. That future is now for enterprises and employees that select secure, native Microsoft Office functionality and collaboration tools for their mobile devices.

To conduct everyday business, mobile users have been forced to download multiple apps to help them access, edit and annotate Microsoft Office files. They have settled for insecure cloud file services for sharing. The time for settling is over. Enterprise IT needs to deliver instant access to any file from anywhere, and companies can now achieve this. Mobile devices were supposed to make our jobs easier. With the recent evolution in mobile collaboration tools, they do.

Kristina Kozlova

Kristina Kozlova
Kristina.Kozlova@altabel.com
Skype ID: kristinakozlova 
Marketing Manager (LI page)
Altabel Group – Professional Software Development

The Web as we know it have been born and matured on computers, but as it turns out now, computers no longer have dominance in it. According to a recent report by analyst Mary Meeker, mobile devices running iOS and Android now account for 45 percent of browsing, compared to just 35 percent for Windows machines. Moreover, Android and iOS have essentially achieved their share in just five years and their share is getting tremendously larger.

According to some forecasts their worldwide number of mobile devices users should overtake the worldwide number of PC users next year. If forecasts come true, this shift will not only continue, but accelerate. Based on data from Morgan Stanley, Meeker estimates roughly 2.9 billion people around the world will be using smartphones and tablets by 2015.

What does it mean now that more people are accessing the Web through tablets and smartphones rather than laptops and desktops? And is it really a big deal? Anyway, Internet is intended to be accessed from anywhere and thus from any device. Well, it is quite a change at least in terms most people consider the Web and how it gradually adapts to be used on mobile devices.

Apps-like sites
As mobile devices take over, the use of today’s desktop browsers like Internet Explorer, Chrome, Firefox, and Safari will decline. Mobile browsers are already very capable and will increasingly adopt HTML5 and leading-edge Web technologies. As mobile devices naturally have less screen area, the sites need to function more like mobile apps and less like collections of links. So the sites are likely to look like apps.

Apps may rule
Native apps for smartphones and tablets almost always surpass websites designed for mobile devices because they can tap into devices’ native capabilities for a more responsive and seamless experience. This is most likely to change in the nearest future – most experts agree HTML5 is eventually the way of the future. This is already the status quo in social gaming: for example Angry Birds and Words with Friends. Some services won’t be available at all to traditional PCs — they won’t be worth developers’ time.

Less information at once
Web sites and publishers will no longer be able to display everything new for users and hoping something will catch the user’s eye. Smaller screens and lower information density means sites will need to adjust to user preferences and profiles to customize the information they present. Increasingly, the Internet will become unusable unless sites believe they know who you are. Some services will handle these tasks themselves, but the most likely contenders for supplying digital identity credentials are Facebook, Google, Amazon, Apple, Twitter, and mobile carriers.

Sharing by default
In a mobile-focused Internet, anonymity becomes rare. Virtually every mobile device can be definitively associated with a single person (or small group of people). Defaults to share information and experiences with social circles and followers will be increasingly common, along with increasing reliance on disclosure of personal information (like location, status, and activities, and social connections) to drive key functionality. As the Internet re-orients around mobile, opting out of sharing will increasingly mean opting out of the Internet.

Emphasis on destination
Internet-based sites and services will increasingly function as a combination of content and functionality reluctant to link out to other sites or drive traffic (and potential advertising revenue) elsewhere. These have long been factors in many sites’ designs but mobile devices amplify these considerations by making traditional Web navigation awkward and difficult. Still URLs are not going to die – people will still send links to their friends and Web search will remain most users primary means of finding information online.

Going light weight
As people rely on mobile, cloud, and broadband services, the necessity to do things like commute, store large volumes of records or media, or patronize physical businesses will decline. Businesses won’t need to save years of invoices, statements, and paperwork in file boxes and storage facilities – cloud storage comes as their rescue. Banks will become purely virtual institutions consumers deal with online via their phones. Distance learning and collaborative tools will let students take their coursework with them anywhere — and eliminate the need to worry about reselling enormous textbooks.

Going mobile is an obvious trend today. Experts envisage that nearly every service, business, and person who wants to use the Internet will be thinking mobile first and PC second, if they think about PCs at all. Do you agree? And what other related changes can you imagine?

Many thanks for sharing your thoughts :)

Aliona Kavalevich

Aliona Kavalevich
Aliona.Kavalevich@altabel.com
Skype ID: aliona_kavalevich
Business Development Manager (LI page)
Altabel Group – Professional Software Development

One of my latest articles was about the android app advertizing networks, where I tried to enumerate one of the best and most popular networks existing at the moment. And what about iPhone networks ? – I thought. Developers and publishers can certainly make money with iPhone apps as well as with Android ones and receive quite good money. So in order not to be accused of being a “mobile platform racist” I`ve tried to prepare the list of some interesting ad networks that iphone app and game developers may use :) You could pick the one you like and use it to monetize your iPhone app. Let`s get into the list….

iAd – iAd is considered to be one of the best Ad network that is directly owned by Apple and it is serving the most number of iPhone Apps already available in the market. iAd claims that currently every 100′s of their publishers are earning $50,000 per quarter in average. iAd shares the owners of the apps 60% of the income generated by the iPhone App.

Similar to AdMob, iAd facilitates integrating advertisements into applications sold on the iOS App Store. If the user taps on an iAd banner, a full-screen advertisement appears within the application.

LeadBolt App Advertising – With this Mobile App network, you could integrate their SDK to monetize your Apps. They support different formats of advertisements like Text Ads, Banner Ads, Video Ads etc. You could customize the Ad placements like entry Ads, exit Ads, Menu Ads and test around to maximize your earnings.

Smatto App Advertising Network – This is one of the highest paying Ad network which gives 90% of Ad earnings to developers and publishers and keeps only the remaining 10%. It has simple APIs which gives access to multiple Ad networks around the countries and you could pick the required Ad networks. However, to join Smatto you must generate 30+ million page impressions per month . It is compatible with iPhone iOS, Android, Nokia OVI, windows, blackberry.

iPhoneAlliance – Alliance represents about 50 million page views delivered from 10 million App users around the world specialized in iPhone App advertising. They are providing an end-to-end Ad solution which helps to configure, manage and to optimize ad performance so that you could maximize the earnings from iPhone Apps.

Mobclix App Advertising – This is one of the ad network which supports real-time bidding for advertisers and hence there are more possibilities to maximize your earnings. They have impression based earnings and your App gets the power to earn from each Ad impression it makes. Like other programs, it connects with multiple ad networks and gives single payment.

MobFox – MobFox is world’s highest-paying mobile advertising network for US & EU Traffic on iPhone, Android, Windows Phone 7 applications and mobile websites. Instead of working with hundreds of different advertisers and networks, they concentrate on placing the most engaging and most paying premium ads on users applications or mobile websites.

Here you see a short list of interesting iPhone add networks available and I hope this list will be of interest and use to you :) Have you ever tried to promote your iPhone apps and games through some ad network? It will be great if you could share your experience.

Anna Kozik

Anna Kozik
Anna.Kozik@altabel.com
Skype ID: kozik_anna
Business Development Manager (LI page)
Altabel Group – Professional Software Development


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