Posts Tagged ‘iPad’
There have been esimates that when Microsoft releases Office for the iPad, likely later this month, it could end up bringing in billions of additional dollars to Microsoft’s coffers. Is that hype and overkill, it will it really add that much to Microsoft’s bottom line?
It’s widely expected that on March 27, Microsoft CEO Satya Nadella will announce Office for the iPad. If that’s true, that will finally put an end to the “will-they-won’t-they” speculation that has swirled around the fate of the suite for years.
How much additional revenue will Microsoft bring in when it releases the suite? Morgan Stanley analyst Adam Holt says that Microsoft could get $2.5 billion in new Office revenue by releasing Office for the iPad. And Gerry Purdy, principal of MobileTrax, offers even bigger numbers. He believe that Microsoft could gain an additional $1.25 billion in revenue in the first year Microsoft releases Office for the iPad and Android tablets, and $6 billion in annual revenue by 2017.
I think both numbers are wildly inflated. Take a look at Purdy’s reasoning,which is based on Microsoft releasing Office for both Android and the iPad.
He assumes that 25% of iOS and Android tablet users would buy Office and that Microsoft would net $50 per copy sold. He believes that Microsoft will sell Office for the tablets as standalones, rather than include it as part of a subscription to Office 365.
Purdy is likely wrong on both counts. It’s hard to imagine a quarter of all iPad and tablet users buying Office, especially because there are so many free or very low-cost alternatives, including the free Google Docs and Google’s Quickoffice. I’m sure that the percentage of people willing to pay for Office is far, far under 25 percent.
In addition, it’s quite likely that Office will be sold as part of an Office 365 subscription, not as a standalone piece of software. Microsoft has made clear that subscription-based Office is the future, and standalone Office is the past. As just one piece of evidence, Microsoft recently announced a cheaper Office 365 subscription, called Office 365 Personal, that appears to be aimed at those with iPads. It will cost $6.99 a month, or $69.99 for a year for one PC or Mac and one tablet compared to $9.99 per month or $99.99 per year for five devices for the normal subscription version of Office. That means that only some part of additional Office revenue shoud be attributed to the iPad, not all of it.
But that doesn’t really matter. Releasing Office for the iPad is not only about additional revenue. It’s also being done to protect existing revenue and market share. Microsoft needs to fend off Google Docs, which is free and works on all platforms. Releasing Office for the iPad is an important way to do that.
That will be even more important in future years. Rumors are that a 12-inch iPad may eventually come down the pike. If true, that would put it at the screen size of a laptop, and make it more likely that iPad owners will want a productivity suite. If Microsoft wants to keep its hold on the office productivity market, Office needs to be available for the iPad, and at some point, Android tablets as well.
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Marketing Manager (LI page)
Altabel Group – Professional Software Development
There is no doubt that mobile industry is one of the most intensely growing nowadays. Any product that earlier used to be desktop or web is moving towards going mobile. Everyone is taking designing experiences for smaller screens seriously. As for the web, we’re seeing swarms of recently updated sites that are employing responsive design or more mobile-friendly layouts. This is quite critical, especially when you consider that accessing the web from mobile devices is on track to surpass desktop usage in a just a year or two.
With so many mobile apps/sites out there you have to do all it takes to deliver a good mobile product that will be competitive on the market. The key input for success here often is conditioned by the convenience of mobile services. You have to start predicting what the customer wants to see when they try a mobile application or website. The use of mobile context in delivering mobile experience is just one of the big challenges that application developers face. Here’s a number of the most important challenges we see.
1. Mobile Context
There has always been emphasis on context – the idea of being sensitive to where users might be and what they might be doing at the same time that they’re using your app/site. Is a user in line at the grocery store or on the living-room couch? Is a user connected to the Internet via Wi-Fi access, with fast page loads, or an infuriatingly weak Internet connection? Are both of the user’s hands holding the device in landscape orientation, or is the user using only the right thumb to navigate the interface in portrait mode? We have to think about all of this. Basically the customer’s mobile context consists of:
Preferences: the history and personal decisions the customer has shared with you or with social networks.
Situation: the current location, of course, but other relevant factors could include the altitude, environmental conditions and even speed the customer is experiencing.
Attitude: the feelings or emotions implied by the customer’s actions and logistics.
Getting a good contextual awareness will require collecting information from many sources. For instance it could be mobile device itself, the local context of devices and sensors around them an extended network of things they care about and the historical context of their preferences. Gathering this data is a major challenge because it will be stored on multiple systems of record to which your app will need to connect.
2. Device Proliferation
Another challenge facing mobile developers is device proliferation. It looked like mobile app development process was pretty well defined: build your app, make sure it looks pretty on a 4-inch smartphone and a 10-inch tablet, then submit it to an app store. Most app developers prioritized a few popular devices, such as the iPhone, the Samsung Galaxy S III and the iPad.
It’s not quite that easy now, and it’ll be much tougher in the near future. Picking the most popular devices will become more of a challenge as device types and platforms proliferate. Google and Apple already support tablets of different sizes and, with Windows 8 now shipping, developers can expect to find a whole range of larger touch-sensitive devices, such as Hewlett-Packard’s Envy series.
3. Voice rather than Touch
There are a lot of situations where you would want to build voice input into your app today. For a running or fitness app, a phone is likely to be strapped to a person’s sweaty arm. The same is true while driving. Modern applications are to let people use their devices while keeping their eyes and hands off it.
4. Hybrid Applications
With each release, popular mobile operating systems get better at supporting HTML5 and its attendant APIs. That capability will let companies reuse more code across multiple devices, which will be important in keeping app development costs down taking into account the proliferation of connected devices and form factors.
5. Cloud Powered Mobile Applications
With the power of the cloud, the mobile application market is about to change radically. Several industry analysts predict that mobile applications will gradually move to the cloud and move away from being installed and run directly from the handsets themselves. Instead, cloud powered mobile applications are accessed and executed directly from the cloud through a mobile web browser interface and several technologies facilitating this change are already available. HTML5, for example, is necessary for enabling caching on the handset, so that users will experience uninterrupted service levels despite fluctuations in network service delivery.
Cloud powered mobile applications are not limiting their choice to one platform. Application developers also have real advantages from mobile cloud computing. The largest benefit is that it allows them to have access to a larger market. This means developers will have a much wider market which means they can bypass the restrictions created by mobile operating systems. But with greater developers’ power comes greater responsibility for security and performance. Expect more developers to be on call for application support in the new model, using triage to handle defects and investigate degradation to production services. Those tasks have traditional been the domain of systems administrators. Expect IT operations personnel to become integrated into development teams and to start their work at the inception of an idea.
I think the challenges mentioned are some of the most important ones. What are the challenges you have already faced in the mobile development? Even more interesting to hear about the challenges you are envisaging for the near future! As usual many thanks for sharing your thoughts!
All of these mobile devices were supposed to make our jobs easier. On a flight? Edit your presentation from your tablet at 10,000 feet. Working from home? Review a time-sensitive document on your smartphone. This was the popular narrative on-the-go workers told themselves, and it was a good story – but it was a fictitious one.
Editing a Word document on an Android phone was not easy, nor was editing an Excel spreadsheet on an iPad. The Microsoft Office that workers know today is still stuck in its original design meant for a desktop computer. And when mobile users tried to download workaround applications, they often found so-called solutions that failed to live up to their promises. That, finally, is changing.
The market is now producing tools that offer a true fix to the mobile workflow challenge, with functionality to address every pain point that has throbbed in recent years. We have entered an era of all-in-one mobile productivity, although the difficulties of the recent past have left mobile enterprises skeptical of a brighter present and future.
That skepticism is understandable. Because Microsoft doesn’t offer an Office version for iPads, Android phones or any of the other popular mobile devices or operating systems that today’s workforce uses to stay connected, those workers had to build their own connectivity to their offices, coworkers and clients. For example, if a mobile worker wanted to revise a Word document on an iPad, he might have a complex recipe in place to make a few simple edits, and now IT solutions have arisen to fill each gap:
Step one: gain access. To even open the file, the mobile worker had to email the attachment to himself or open an account with a cloud storage service like Box.
Step two: view the file. Next, he might have downloaded an operating system-agnostic productivity app like Open Office to open the file on his mobile device and see whatever text, tables or graphics it contained.
Step three: edit or annotate. This can be the most difficult step, since some viewing apps don’t offer editing capabilities. At this stage, an additional annotation app comes into play for writing notes or changing the Word file.
Step four: save and share. To share an edited, annotated file from his mobile device, the user might have opted for Box or Dropbox. Enterprises should use more stringent criteria to leverage combined file access, viewing, editing and sharing on one interface for mobile enterprise workers. There are several mobile-friendly apps that aim to replicate the editing control you have from your desktop, while also building the cloud’s accessibility into their DNA.
Step five: secure. While it’s important that mobile workers can access files from anywhere, risk-averse enterprise users also have to ensure that unauthorised parties can’t access those files. Dropbox and Box have begun building security controls to accommodate enterprise security needs, such as permissions in Dropbox for Teams; however, these controls pale in comparison to security applied directly to a file, rather than the cloud compartment it lives in, for the inevitable point when that file is shared offline, outside the cloud.
IT department concerns with compatibility are no longer limited to “dumb” phones that are solely used for calls or simple text emails. The next generation of enterprise IT problems involve ensuring file compatibility and security across operating systems. Some organisations will even limit employees’ bring-your-own-device (BYOD) practices to one OS (like an iPhone) altogether just to avoid the issues that stem from this type of segmentation. The result has been frustration among on-the-go employees, suppressed productivity, and company fear regarding mobile access.
This trend will only continue to grow. By 2017, according to several forecasts by Gartner and Forrester, tablet sales will outnumber desktop sales. In addition, we’re likely to see mobile phone shipments (mostly smartphones) grow to more than 2 billion in 2017, according to Gartner.
To keep pace with the growing employee demand for mobile access and collaboration solutions, businesses must rely on technologies that keep information safe and increase mobile productivity, which is a combination rarely seen in today’s market. This means scrapping piecemeal solutions that only address one aspect of the mobile-user experience and implementing an all-in-one solution that facilitates secure access, editing and collaboration, and control over a file’s complete lifecycle in order to track recipients and revoke access at anytime if needed.
The future belongs to computing on the move. That future is now for enterprises and employees that select secure, native Microsoft Office functionality and collaboration tools for their mobile devices.
To conduct everyday business, mobile users have been forced to download multiple apps to help them access, edit and annotate Microsoft Office files. They have settled for insecure cloud file services for sharing. The time for settling is over. Enterprise IT needs to deliver instant access to any file from anywhere, and companies can now achieve this. Mobile devices were supposed to make our jobs easier. With the recent evolution in mobile collaboration tools, they do.
The Web as we know it have been born and matured on computers, but as it turns out now, computers no longer have dominance in it. According to a recent report by analyst Mary Meeker, mobile devices running iOS and Android now account for 45 percent of browsing, compared to just 35 percent for Windows machines. Moreover, Android and iOS have essentially achieved their share in just five years and their share is getting tremendously larger.
According to some forecasts their worldwide number of mobile devices users should overtake the worldwide number of PC users next year. If forecasts come true, this shift will not only continue, but accelerate. Based on data from Morgan Stanley, Meeker estimates roughly 2.9 billion people around the world will be using smartphones and tablets by 2015.
What does it mean now that more people are accessing the Web through tablets and smartphones rather than laptops and desktops? And is it really a big deal? Anyway, Internet is intended to be accessed from anywhere and thus from any device. Well, it is quite a change at least in terms most people consider the Web and how it gradually adapts to be used on mobile devices.
As mobile devices take over, the use of today’s desktop browsers like Internet Explorer, Chrome, Firefox, and Safari will decline. Mobile browsers are already very capable and will increasingly adopt HTML5 and leading-edge Web technologies. As mobile devices naturally have less screen area, the sites need to function more like mobile apps and less like collections of links. So the sites are likely to look like apps.
Apps may rule
Native apps for smartphones and tablets almost always surpass websites designed for mobile devices because they can tap into devices’ native capabilities for a more responsive and seamless experience. This is most likely to change in the nearest future – most experts agree HTML5 is eventually the way of the future. This is already the status quo in social gaming: for example Angry Birds and Words with Friends. Some services won’t be available at all to traditional PCs — they won’t be worth developers’ time.
Less information at once
Web sites and publishers will no longer be able to display everything new for users and hoping something will catch the user’s eye. Smaller screens and lower information density means sites will need to adjust to user preferences and profiles to customize the information they present. Increasingly, the Internet will become unusable unless sites believe they know who you are. Some services will handle these tasks themselves, but the most likely contenders for supplying digital identity credentials are Facebook, Google, Amazon, Apple, Twitter, and mobile carriers.
Sharing by default
In a mobile-focused Internet, anonymity becomes rare. Virtually every mobile device can be definitively associated with a single person (or small group of people). Defaults to share information and experiences with social circles and followers will be increasingly common, along with increasing reliance on disclosure of personal information (like location, status, and activities, and social connections) to drive key functionality. As the Internet re-orients around mobile, opting out of sharing will increasingly mean opting out of the Internet.
Emphasis on destination
Internet-based sites and services will increasingly function as a combination of content and functionality reluctant to link out to other sites or drive traffic (and potential advertising revenue) elsewhere. These have long been factors in many sites’ designs but mobile devices amplify these considerations by making traditional Web navigation awkward and difficult. Still URLs are not going to die – people will still send links to their friends and Web search will remain most users primary means of finding information online.
Going light weight
As people rely on mobile, cloud, and broadband services, the necessity to do things like commute, store large volumes of records or media, or patronize physical businesses will decline. Businesses won’t need to save years of invoices, statements, and paperwork in file boxes and storage facilities – cloud storage comes as their rescue. Banks will become purely virtual institutions consumers deal with online via their phones. Distance learning and collaborative tools will let students take their coursework with them anywhere — and eliminate the need to worry about reselling enormous textbooks.
Going mobile is an obvious trend today. Experts envisage that nearly every service, business, and person who wants to use the Internet will be thinking mobile first and PC second, if they think about PCs at all. Do you agree? And what other related changes can you imagine?
Many thanks for sharing your thoughts :)
Steve Jobs wasn’t a fan of Android. He thought it was a rip-off of the iPhone. He saw the iPhone as a ground-breaker and Android as an attempt by Google and a consortium of device manufacturers to bring a similar product to a wider market. He famously told his biographer Walter Isaacson that he would “spend my last dying breath if I need to” and “every penny of Apple’s $40bn in the bank” to right the perceived wrong done to Apple by Google. “I’m going to destroy Android,” he pronounced, “because it’s a stolen product…” Jobs’ quest led indirectly to the decision of a US court to award Apple $1bn in damages, and to place an injunction on Samsung distributing some of its product in the US.
But Android had been under development since 2003 and was purchased by Google in 2005, two years before the advent of the iPhone. Granted, its later development was undoubtedly influenced by the range of features incorporated in the iPhone, and the potential and scope of Nokia’s Maemo project.
Theft is an emotional concept and technology is a complex proving ground. The iPhone is an elegant synthesis of intricate ideas and technologies that had gone before, many of them originally developed, patented and supplied by companies such as Samsung and Motorola – now owned by Google. Smartphones and touchpads existed before the iPhone.
Samsung says it has spent billions on research into mobile technologies over the past 25 years and noted in its own submissions to the court that “the flash memory, main memory, and application processor for the iPhone” are supplied by Samsung. It said “also manufactures Apple’s A5X processor and is the sole supplier of the Retina display used in the new iPad”. It also initiated many of the wireless standards and technologies that make it possible for an iPhone to talk to other phones.
Apple’s distinctive contribution has been collation and design, derived from an understanding of why and how a Smartphone could and would be useful and attractive to an end user, and which features would enhance that effect. The iPod, iPhone and iPad are instantly recognizable for their cleanliness and simplicity – and the software is focused on simplifying the tasks of the end user.
Apple’s talent has been to transform utility into an art form, to reduce apparent complexity and anticipate the wants of the user. By collating the possibilities of the Smartphone, and pulling together the virtues of design and utility, Apple has lifted the concept of smart devices to browse the web from geek heaven into user space, which makes it all the more surprising how little attention other device and computer manufacturers have paid to the role of design in selling hardware.
But the bigger issue isn’t copying, or imitation, but the broken nature of the patent and so-called intellectual property industries. In an industry where last year’s must-have is already out of date, there is something obscene about a court case that involves, among other things, a dispute about patents and design registrations such as the one “for overall design of the product, including the rectangular shape, the rounded corners, the silver edges, the black face, and the display of 16 colorful icons”. Or the one “for the configuration of a rectangular handheld mobile digital electronic device with rounded corners”. These are not technological or design innovations.
The decision of the court to punish Samsung for its intrusion into the markets Apple considers its own, and in the words of Samsung’s press release “to give one company a monopoly over rectangles with rounded corners, or technology that is being improved every day by Samsung and other companies” is symptomatic of the ongoing crisis in the creative and technological industries.
The decision against Samsung is just the latest event in the war. It is bad news for everybody, not least the users and developers of Android and the iPhone, as each of these companies scrambles to buy up the ownership of patents. As Google’s chief legal officer, David Drummond, put it last year: “A Smartphone might involve as many as 250,000 largely questionable patent claims, and our competitors want to impose a tax for these dubious patents that makes Android devices more expensive for consumers. They want to make it harder for manufacturers to sell Android devices. Instead of competing by building new features or devices, they are fighting through litigation.”
And what do you think? Are you on Apple side or Samsung?