Posts Tagged ‘iPhone’
The Web as we know it have been born and matured on computers, but as it turns out now, computers no longer have dominance in it. According to a recent report by analyst Mary Meeker, mobile devices running iOS and Android now account for 45 percent of browsing, compared to just 35 percent for Windows machines. Moreover, Android and iOS have essentially achieved their share in just five years and their share is getting tremendously larger.
According to some forecasts their worldwide number of mobile devices users should overtake the worldwide number of PC users next year. If forecasts come true, this shift will not only continue, but accelerate. Based on data from Morgan Stanley, Meeker estimates roughly 2.9 billion people around the world will be using smartphones and tablets by 2015.
What does it mean now that more people are accessing the Web through tablets and smartphones rather than laptops and desktops? And is it really a big deal? Anyway, Internet is intended to be accessed from anywhere and thus from any device. Well, it is quite a change at least in terms most people consider the Web and how it gradually adapts to be used on mobile devices.
As mobile devices take over, the use of today’s desktop browsers like Internet Explorer, Chrome, Firefox, and Safari will decline. Mobile browsers are already very capable and will increasingly adopt HTML5 and leading-edge Web technologies. As mobile devices naturally have less screen area, the sites need to function more like mobile apps and less like collections of links. So the sites are likely to look like apps.
Apps may rule
Native apps for smartphones and tablets almost always surpass websites designed for mobile devices because they can tap into devices’ native capabilities for a more responsive and seamless experience. This is most likely to change in the nearest future – most experts agree HTML5 is eventually the way of the future. This is already the status quo in social gaming: for example Angry Birds and Words with Friends. Some services won’t be available at all to traditional PCs — they won’t be worth developers’ time.
Less information at once
Web sites and publishers will no longer be able to display everything new for users and hoping something will catch the user’s eye. Smaller screens and lower information density means sites will need to adjust to user preferences and profiles to customize the information they present. Increasingly, the Internet will become unusable unless sites believe they know who you are. Some services will handle these tasks themselves, but the most likely contenders for supplying digital identity credentials are Facebook, Google, Amazon, Apple, Twitter, and mobile carriers.
Sharing by default
In a mobile-focused Internet, anonymity becomes rare. Virtually every mobile device can be definitively associated with a single person (or small group of people). Defaults to share information and experiences with social circles and followers will be increasingly common, along with increasing reliance on disclosure of personal information (like location, status, and activities, and social connections) to drive key functionality. As the Internet re-orients around mobile, opting out of sharing will increasingly mean opting out of the Internet.
Emphasis on destination
Internet-based sites and services will increasingly function as a combination of content and functionality reluctant to link out to other sites or drive traffic (and potential advertising revenue) elsewhere. These have long been factors in many sites’ designs but mobile devices amplify these considerations by making traditional Web navigation awkward and difficult. Still URLs are not going to die – people will still send links to their friends and Web search will remain most users primary means of finding information online.
Going light weight
As people rely on mobile, cloud, and broadband services, the necessity to do things like commute, store large volumes of records or media, or patronize physical businesses will decline. Businesses won’t need to save years of invoices, statements, and paperwork in file boxes and storage facilities – cloud storage comes as their rescue. Banks will become purely virtual institutions consumers deal with online via their phones. Distance learning and collaborative tools will let students take their coursework with them anywhere — and eliminate the need to worry about reselling enormous textbooks.
Going mobile is an obvious trend today. Experts envisage that nearly every service, business, and person who wants to use the Internet will be thinking mobile first and PC second, if they think about PCs at all. Do you agree? And what other related changes can you imagine?
Many thanks for sharing your thoughts
One of my latest articles was about the android app advertizing networks, where I tried to enumerate one of the best and most popular networks existing at the moment. And what about iPhone networks ? – I thought. Developers and publishers can certainly make money with iPhone apps as well as with Android ones and receive quite good money. So in order not to be accused of being a “mobile platform racist” I`ve tried to prepare the list of some interesting ad networks that iphone app and game developers may use You could pick the one you like and use it to monetize your iPhone app. Let`s get into the list….
iAd – iAd is considered to be one of the best Ad network that is directly owned by Apple and it is serving the most number of iPhone Apps already available in the market. iAd claims that currently every 100′s of their publishers are earning $50,000 per quarter in average. iAd shares the owners of the apps 60% of the income generated by the iPhone App.
Similar to AdMob, iAd facilitates integrating advertisements into applications sold on the iOS App Store. If the user taps on an iAd banner, a full-screen advertisement appears within the application.
LeadBolt App Advertising – With this Mobile App network, you could integrate their SDK to monetize your Apps. They support different formats of advertisements like Text Ads, Banner Ads, Video Ads etc. You could customize the Ad placements like entry Ads, exit Ads, Menu Ads and test around to maximize your earnings.
Smatto App Advertising Network – This is one of the highest paying Ad network which gives 90% of Ad earnings to developers and publishers and keeps only the remaining 10%. It has simple APIs which gives access to multiple Ad networks around the countries and you could pick the required Ad networks. However, to join Smatto you must generate 30+ million page impressions per month . It is compatible with iPhone iOS, Android, Nokia OVI, windows, blackberry.
iPhoneAlliance – Alliance represents about 50 million page views delivered from 10 million App users around the world specialized in iPhone App advertising. They are providing an end-to-end Ad solution which helps to configure, manage and to optimize ad performance so that you could maximize the earnings from iPhone Apps.
Mobclix App Advertising – This is one of the ad network which supports real-time bidding for advertisers and hence there are more possibilities to maximize your earnings. They have impression based earnings and your App gets the power to earn from each Ad impression it makes. Like other programs, it connects with multiple ad networks and gives single payment.
MobFox – MobFox is world’s highest-paying mobile advertising network for US & EU Traffic on iPhone, Android, Windows Phone 7 applications and mobile websites. Instead of working with hundreds of different advertisers and networks, they concentrate on placing the most engaging and most paying premium ads on users applications or mobile websites.
Here you see a short list of interesting iPhone add networks available and I hope this list will be of interest and use to you Have you ever tried to promote your iPhone apps and games through some ad network? It will be great if you could share your experience.
Steve Jobs wasn’t a fan of Android. He thought it was a rip-off of the iPhone. He saw the iPhone as a ground-breaker and Android as an attempt by Google and a consortium of device manufacturers to bring a similar product to a wider market. He famously told his biographer Walter Isaacson that he would “spend my last dying breath if I need to” and “every penny of Apple’s $40bn in the bank” to right the perceived wrong done to Apple by Google. “I’m going to destroy Android,” he pronounced, “because it’s a stolen product…” Jobs’ quest led indirectly to the decision of a US court to award Apple $1bn in damages, and to place an injunction on Samsung distributing some of its product in the US.
But Android had been under development since 2003 and was purchased by Google in 2005, two years before the advent of the iPhone. Granted, its later development was undoubtedly influenced by the range of features incorporated in the iPhone, and the potential and scope of Nokia’s Maemo project.
Theft is an emotional concept and technology is a complex proving ground. The iPhone is an elegant synthesis of intricate ideas and technologies that had gone before, many of them originally developed, patented and supplied by companies such as Samsung and Motorola – now owned by Google. Smartphones and touchpads existed before the iPhone.
Samsung says it has spent billions on research into mobile technologies over the past 25 years and noted in its own submissions to the court that “the flash memory, main memory, and application processor for the iPhone” are supplied by Samsung. It said “also manufactures Apple’s A5X processor and is the sole supplier of the Retina display used in the new iPad”. It also initiated many of the wireless standards and technologies that make it possible for an iPhone to talk to other phones.
Apple’s distinctive contribution has been collation and design, derived from an understanding of why and how a Smartphone could and would be useful and attractive to an end user, and which features would enhance that effect. The iPod, iPhone and iPad are instantly recognizable for their cleanliness and simplicity – and the software is focused on simplifying the tasks of the end user.
Apple’s talent has been to transform utility into an art form, to reduce apparent complexity and anticipate the wants of the user. By collating the possibilities of the Smartphone, and pulling together the virtues of design and utility, Apple has lifted the concept of smart devices to browse the web from geek heaven into user space, which makes it all the more surprising how little attention other device and computer manufacturers have paid to the role of design in selling hardware.
But the bigger issue isn’t copying, or imitation, but the broken nature of the patent and so-called intellectual property industries. In an industry where last year’s must-have is already out of date, there is something obscene about a court case that involves, among other things, a dispute about patents and design registrations such as the one “for overall design of the product, including the rectangular shape, the rounded corners, the silver edges, the black face, and the display of 16 colorful icons”. Or the one “for the configuration of a rectangular handheld mobile digital electronic device with rounded corners”. These are not technological or design innovations.
The decision of the court to punish Samsung for its intrusion into the markets Apple considers its own, and in the words of Samsung’s press release “to give one company a monopoly over rectangles with rounded corners, or technology that is being improved every day by Samsung and other companies” is symptomatic of the ongoing crisis in the creative and technological industries.
The decision against Samsung is just the latest event in the war. It is bad news for everybody, not least the users and developers of Android and the iPhone, as each of these companies scrambles to buy up the ownership of patents. As Google’s chief legal officer, David Drummond, put it last year: “A Smartphone might involve as many as 250,000 largely questionable patent claims, and our competitors want to impose a tax for these dubious patents that makes Android devices more expensive for consumers. They want to make it harder for manufacturers to sell Android devices. Instead of competing by building new features or devices, they are fighting through litigation.”
And what do you think? Are you on Apple side or Samsung?
Posted September 2, 2012on:
Is creating mobile apps a trend nowadays? We think: Definitely yes! In our article we’ve chosen 4 solutions for creating mobile apps to look at more closely. So, let’s start.
The fact is that previously PhoneGap was called Apache Callback, but now Apache Cordova. PhoneGap was an open source project started by a company called Nitobi. As part of Nitobi’s purchase by Adobe, because the PhoneGap project had many contributors from large companies like IBM etc, the project was contributed to the Apache Software Foundation.
At first the name was changed to “Callback”, but then was renamed to “Cordova” (after the street the Nitobi offices were on at some point). This is because unlike the project itself, the name PhoneGap is part of Adobe’s purchase of Nitobi. So the opinions differ.
Titanium Studio– is one more product of Appcelerator, Inc. Titanium Studio is an extensible, Eclipse-based IDE for building Titanium Mobile applications and web applications.
Appcelerator, Inc. also offers cloud-based services for packaging, testing and distributing software applications developed on the Titanium platform.
Hope it was useful to learn about these solutions. And do you use these tools for building apps? What would you think best? I’m eager to see your comments!
Nowadays more and more people are using smart phones to access the internet. The rise of the mobile is undeniable and perhaps the future of the web lies on mobile devices. It seems that almost everybody has a cell phone these days, and with the growing adoption of smart phones, more and more people are browsing internet pages on their mobile device. Some phones, for example iPhone, have browsers that make viewing regular webpages suitable. However a mobile version of your website can give you several benefits, such as faster load times, and wide coverage of devices, i.e your website can be viewed on a wider range of phones.
There were conducted several researches that studied mobile solutions for optimizing websites for mobile devicese. As the result a number of solutions was suggested that make easy to go mobile with your website and I`d like to present you the best ways “to go mobile”:
1) WPtouch is a mobile theme for a WordPress website. Modeled after Apple’s app store design specs, it loads lightning fast and shows your content in a beautiful way, without interfering with your regular site theme. WPtouch automatically transforms your WordPress blog into a web-application experience when viewed from an iPhone, iPod touch, Android, or BlackBerry Storm touch mobile device.
2) MoFuse is currently being used by over 23,000 blogs for their mobile versions. Some notable “big-name” sites are Mashable and Read Write Web. MoFuse gives you tools to promote your content, build and measure your audience, and even make money.
3) Mobify is probably the best service out there for you if you are engaged in e-commerce. Mobify offers HTML5 features for its clients and gives you full control over the layout of your mobile site with CSS, and supports over 5000 mobile devices.
4) Wirenode currently hosts nearly 40,000 mobile webpages, and includes some popular brands like Reebok and Ford. With Wirenode it takes about 5 minutes to get a mobile version of your site up and running, and it gives you features like mobile widgets, RSS mobilization, and mobile polls and forms.
5) WPtap delivers mobile themes/plugins that also can instantly convert your WordPress site into web-application experience when viewed from iPhone, iPod Touch, touch-based Blackberry, and Android smartphones. WPtap offers comprehensive mobile theme solutions for your WordPress website. It comes complete with all the standard WordPress blog features: search, login, categories, tags, archives, photos & more. WPtap also offers many customization features through a user-friendly WordPress admin panel.
6) MobiSiteGalore is a mobile website builder that allows you to easily build, publish & share a full-fledged mobile website that is guaranteed to work fine on any mobile phone. Design templates allow you to completely customize the colors, fonts and layout of the page to create a unique looking mobile version of your website.
7) bMobilized turns your website into mobile version really fast. It offers the fast conversion with comprehensive customization as an option available for you to tune the design well. bMobilized claims to support more than 13000 mobile devices, including all major brands. Also the more website you host using their service the higher the discount you get. So if you have a network of websites that needs conversion, bMobilized is the perfect service for you!
8) Onbile. Do you want to create a mobile version of your website quickly? Well, with 3 very simple steps and 5 minutes at hand you can! Onbile supports smartphones like iPhone, Android, and Blackberry. The only disadvantage here will be its limited templates, but their templates are generally awesome!
In general every solution has its ups and downs in mobile conversion. The pros are obvious: easier navigation, optimized user experience, and focused site content. The disadvantage, however,is that there will be limited advertisement space. And if your website exists with heavy and tantalizing graphics and you want it the same in mobile version, you might need to think to redesign the current site or abandon the conversion as the mobile website should be designed with minimalism in mind.
Thus consider carefully between the pros and cons, and make the wise decision whether it will benefit your users and you
Thank you for your attention!
Elvira Golyak – Business Development Manager (LI page)
Elvira.Golyak@altabel.com | Skype ID: elviragolyak
Altabel Group – Professional Software Development