Posts Tagged ‘Microsoft’
Posted October 28, 2013on:
After Apple slammed Microsoft for gouging customers and designing tablets that nobody wants, Microsoft has fired back, saying that you can’t get real work done with iPads or its anemic iWorks productivity suite, and that iPads are little more than toys. Who’s right in the increasingly nasty war of words?
At Apple’s iPad launch, CEO Tim Cook and others zinged Microsoft for charging $99 a year for Office, charging $199 for people to upgrade to Windows 8, and for having a confused tablet strategy. CEO Tim Cook said about Microsoft:
“They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next? I can’t answer that question, but I can tell you that we’re focused.”
Microsoft is striking back, and striking back hard, esssentially claiming that you can’t get serious work done on an iPad, and that the only reason Apple is now giving away its iWorks suite is that no one wants to buy it. On the Official Microsoft Blog, Frank Shaw, Corporate Vice President of Communications at Microsoft noted the criticisms that Apple had aimed at Microsoft, and shot back:
“Seems like the RDF (Reality Distortion Field) typically generated by an Apple event has extended beyond Cupertino.”
And then he took off the kid gloves, criticizing Apple’s new iPads as overpriced, iWork as a pointless piece of software, and saying they don’t stack up against Surface tablets when it comes to productivity. He wrote:
“Surface and Surface 2 both include Office, the world’s most popular, most powerful productivity software for free and are priced below both the iPad 2 and iPad Air respectively. Making Apple’s decision to build the price of their less popular and less powerful iWork into their tablets not a very big (or very good) deal.”
He said iPads were not suitable for getting real work done, and that the reason Apple is giving away iWork for free is that no one wants them, as shown by their $10 price for iOS, or $20 for Mac OS X. He wrote:
“…it’s not surprising that we see other folks now talking about how much ‘work’ you can get done on their devices. Adding watered down productivity apps. Bolting on aftermarket input devices. All in an effort to convince people that their entertainment devices are really work machines.
“In that spirit, Apple announced yesterday that they were dropping their fees on their ‘iWork’ suite of apps. Now, since iWork has never gotten much traction, and was already priced like an afterthought, it’s hardly that surprising or significant a move. And it doesn’t change the fact that it’s much harder to get work done on a device that lacks precision input and a desktop for true side-by-side multitasking.”
And he concluded that when it comes to getting real work done, Apple is far behind Microsoft:
“So, when I see Apple drop the price of their struggling, lightweight productivity apps, I don’t see a shot across our bow, I see an attempt to play catch up.”
Who’s right here? When it comes to the productivity argument, Microsoft is. There’s absolutely no doubt that a Surface Pro 2 tablet equipped with a Touch Type 2 keyboard and a free version of Office is a far more effective tool for getting serious work done than an iPad with iWork. In essence, the Surface Pro with the Touch Type 2 keyboard is an ultrabook. An iPad with iWork is…well, an iPad with iWork. In other words, fine for light work. Not well-suited for serious work.
But when it comes to the tablet market and to sales, Apple is right. For now, tablet buyers don’t care about doing heavy-duty work on them. Checking email, browsing the Web, running apps, and light memo writing, are all well-suited for tablets. And that’s all many people need to do for their work.
So in the tablet battle, Microsoft’s Surface may be on top for productivity. But when it comes to the bottom line and sales, Apple is still cleaning up.
All of these mobile devices were supposed to make our jobs easier. On a flight? Edit your presentation from your tablet at 10,000 feet. Working from home? Review a time-sensitive document on your smartphone. This was the popular narrative on-the-go workers told themselves, and it was a good story – but it was a fictitious one.
Editing a Word document on an Android phone was not easy, nor was editing an Excel spreadsheet on an iPad. The Microsoft Office that workers know today is still stuck in its original design meant for a desktop computer. And when mobile users tried to download workaround applications, they often found so-called solutions that failed to live up to their promises. That, finally, is changing.
The market is now producing tools that offer a true fix to the mobile workflow challenge, with functionality to address every pain point that has throbbed in recent years. We have entered an era of all-in-one mobile productivity, although the difficulties of the recent past have left mobile enterprises skeptical of a brighter present and future.
That skepticism is understandable. Because Microsoft doesn’t offer an Office version for iPads, Android phones or any of the other popular mobile devices or operating systems that today’s workforce uses to stay connected, those workers had to build their own connectivity to their offices, coworkers and clients. For example, if a mobile worker wanted to revise a Word document on an iPad, he might have a complex recipe in place to make a few simple edits, and now IT solutions have arisen to fill each gap:
Step one: gain access. To even open the file, the mobile worker had to email the attachment to himself or open an account with a cloud storage service like Box.
Step two: view the file. Next, he might have downloaded an operating system-agnostic productivity app like Open Office to open the file on his mobile device and see whatever text, tables or graphics it contained.
Step three: edit or annotate. This can be the most difficult step, since some viewing apps don’t offer editing capabilities. At this stage, an additional annotation app comes into play for writing notes or changing the Word file.
Step four: save and share. To share an edited, annotated file from his mobile device, the user might have opted for Box or Dropbox. Enterprises should use more stringent criteria to leverage combined file access, viewing, editing and sharing on one interface for mobile enterprise workers. There are several mobile-friendly apps that aim to replicate the editing control you have from your desktop, while also building the cloud’s accessibility into their DNA.
Step five: secure. While it’s important that mobile workers can access files from anywhere, risk-averse enterprise users also have to ensure that unauthorised parties can’t access those files. Dropbox and Box have begun building security controls to accommodate enterprise security needs, such as permissions in Dropbox for Teams; however, these controls pale in comparison to security applied directly to a file, rather than the cloud compartment it lives in, for the inevitable point when that file is shared offline, outside the cloud.
IT department concerns with compatibility are no longer limited to “dumb” phones that are solely used for calls or simple text emails. The next generation of enterprise IT problems involve ensuring file compatibility and security across operating systems. Some organisations will even limit employees’ bring-your-own-device (BYOD) practices to one OS (like an iPhone) altogether just to avoid the issues that stem from this type of segmentation. The result has been frustration among on-the-go employees, suppressed productivity, and company fear regarding mobile access.
This trend will only continue to grow. By 2017, according to several forecasts by Gartner and Forrester, tablet sales will outnumber desktop sales. In addition, we’re likely to see mobile phone shipments (mostly smartphones) grow to more than 2 billion in 2017, according to Gartner.
To keep pace with the growing employee demand for mobile access and collaboration solutions, businesses must rely on technologies that keep information safe and increase mobile productivity, which is a combination rarely seen in today’s market. This means scrapping piecemeal solutions that only address one aspect of the mobile-user experience and implementing an all-in-one solution that facilitates secure access, editing and collaboration, and control over a file’s complete lifecycle in order to track recipients and revoke access at anytime if needed.
The future belongs to computing on the move. That future is now for enterprises and employees that select secure, native Microsoft Office functionality and collaboration tools for their mobile devices.
To conduct everyday business, mobile users have been forced to download multiple apps to help them access, edit and annotate Microsoft Office files. They have settled for insecure cloud file services for sharing. The time for settling is over. Enterprise IT needs to deliver instant access to any file from anywhere, and companies can now achieve this. Mobile devices were supposed to make our jobs easier. With the recent evolution in mobile collaboration tools, they do.
Windows 8 has made a real splash and given a birth to a number of talks among the people who are close to IT. Gossips and some information about its possible development have already appeared in April 2009. On January, 6th at CES 2011 the first test Windows 8 release has been demonstrated. “I should admit that the new OS is something mind-blowing in the field of modern IT”, – said Director of Consumer Affairs EMEA John Mangelaars. It can distinguish users’ voices and faces with the help of web camera. Also, it has become more virtual and deeper integrated with mobile OS version, which supports gesture recognition.
At the same time there was one demonstration aspect which has seriously perturbed the developers all over the world. The point is that in the new Windows version, in Metro UI, any of the modern user programs cannot be used. The reason is cored in the new view that presupposes its work on the basis of Immersive applications. Let’s add here developers’ striving for making the OS applicable for multitouch screens, and in the end we get a new program platform, where only new API applications created specially for Windows 8 will work. Certainly, the applications will function in the old interface, but different program versions will have to be written for Metro UI.
All the time and efforts developers have contributed to adapting existing software to the modern program platform will be practically crossed out. Decades have been spent on learning to work with such technologies as COM, Win32, MFC, ATL, Visual Basic 6, WinForms, .NET, Silverlight, WPF. Not one of them can fully replace the other one.
Also, developers will have to give up on the modern visual development of integrated IDE Visual Studio that is wildly popular at the moment.
At the same time all these changes can turn out to be both: minuses and pluses – to develop for the new OS will become much easier.
And what do you think about all these innovations? Especially I am eager to know your opinion about JS and HTML5.
It seems most companies understand opportunities that cloud computing solutions and services open up for them, especially for SMBs. So now the question sounds like: how to choose a good provider and the right one for your company and to what extend cloud computing services should be used. The complexities are numerous – issues such as security management, attack response and recovery, system availability and performance, the vendor’s financial stability and its ability to comply with the law, all need to be considered. There may be a number of advice and tips formulated with this regards (some are taken from CIO article):
1) Choose trusted providers. Today it exists a number of cloud tech companies to choose from and new ones go live each month. Despite this for cloud services it’s better to stick with trusted and solid companies. To name a few: Microsoft, Google, Intuit, Dropbox, Apple, Amazon, Salesforce. These are companies with deep pockets and dealing with security, and your data is an important part of their business.
2) Distribute between free and paid accounts. For storing financial or alike information paid accounts are preferable. For less critical data and applications free accounts of big trusted cloud service providers may work well. For instance, Google can afford to offer decent free accounts because their business is well-established and their free services just act as bait aimed at attracting new users and then gently pushing them towards paid services and premium accounts.
3) Select the right apps and data for the public cloud. Some businesses, mainly start-up companies, begin using the public cloud for all applications, including mission-critical apps and their data. However, public clouds are neither for every organization nor for every application: what can be subject to the default security provided by most cloud service providers are websites, application development, testing, online product catalogs and product documentation.
4) Evaluate and add security if it makes sense. CSPs can provide significantly different levels of public cloud security. The ISO/IEC 27000 series of standards provides guidelines for evaluating this. If necessary security measures that are used in an organization’s internal private cloud may need to be extended to their public cloud instances, and some cloud products like CloudSpan allow doing this.
5) Get use of the third-party auditing services. When comes to security compliance, organizations need not simply take the CSP’s word for it. Third-party auditing services can be used to audit and then compare to the promised ones.
6) Add authentication layers. Most CSPs provide good authentication services for public cloud instances. Some products like Halo NetSec can help add an additional layer of authentication. Before doing this you need to weigh the benefits of better public cloud security against the costs of increased network latency, possible performance degradation and additional points of failure.
7) Weigh additional security effect on integration. Adding on top of default security by CSP may affect overall application performance and identity and access management. It’s especially important to consider if you work with mission-critical application that need to integrate with other business applications.
8) Make security guarantees from SLA clear for yourself. Public cloud security guarantees with CSPs should be clearly stipulated as service level agreements in the contract, so make sure that transparent monitoring and reporting functions are available to you as a customer as well as security processes, procedures and practices are transparent and verifiable so that you may rely on this information.
9) Streamline logging and monitoring. Comparing one CSP’s logging and monitoring practices with another before you sign a SLA may reveal subtle differences in the security that’s provided so it’s another key to ensuring public cloud security.
10) Add encryption. You may want to employ your own encryption instead of or in addition to the ones provided by the CSP. A number of installable products or SaaS vendors can do this type of encryption on the fly. (VPN-enabled cloud instances fall under this category of augmented public cloud security.) When this happens, only the customer and the third party know the key; the CSP does not.
11) Spread outages risk with multiple even redundant CSPs. Despite cloud provisioning tools these days come already integrated with leading CSPs, it’s possible to spin up additional instances of servers with multiple CSPs automatically on demand: they are turned on if average CPU utilization reaches a certain threshold and turned off once utilization drops. Also when spinning up additional instances, it may make sense to use different CSPs in a round-robin fashion.
Thus, as you may see, experience of using cloud services may be adjusted and improved through following some advice. What’s crucial is finding a balance between cloud security and performance. Naturally there’s always a tradeoff when adding layers of security may be at the expense of application running slower and potentially adding points of failure. Figuring out the right balance between security and performance, though being difficult, is a must-have to run a strong business today.
Helen Boyarchuk – Business Development Manager (LI page)
Helen.Boyarchuk@altabel.com | Skype ID: helen_boyarchuk
Altabel Group – Professional Software Development