Posts Tagged ‘Mobile Internet’
Despite the fact that Sweden has not always been a welfare state, now it is quite a stable and prosperous country with a good standard of living, a country, which is constantly developing. Let’s see how this development influences IT market, for example.
Sweden is making large annual investments in education and research and it is well-known for its good education level. Development has also come into information and communications technology, where Sweden is one of the leading countries in the world. However, the current problem in labor market is that there is not enough workforce in service companies, information technology, school system and health care sectors. Despite high technology level, Swedish people love their nature and concern for nature is playing a big role in future decisions. That is why Sweden is also putting a lot of effort to improve the environmental technology, which will be one of the most important industries in the future.
- Swedish IT sector
is strongly bound to the development of society. Sweden has many successful companies in IT and telecommunication sector and the companies have a great capacity of innovation. However from 34 000 of companies in Swedish ICT sector are micro enterprises with under 100 000€ turnover.
IT sector can be divided into four sub-sectors: Software and IT services, Tele-and data communications, manufacture of hardware and retail and services of computer . IT sector in Sweden is mostly dominated by the software market. Most of them have specialized in systems software for communications, business systems and applications software for telecommunications.
Software products and IT services earn 32% of the turnover in IT-sector. The growth in the software products and IT services has been very strong. The turnover has increased 32.5% between the year 2005 and 2009. The second in the IT-sector is Telecom and datacom services with 27.3%, manufacture of hardware comes next with 24.5% and the fourth largest is retail and servicing the hardware.
Swedish IT- sector employs about 3.9% of the total Swedish work force. Despite the economic recession, Swedish IT sector has stayed healthy. The main reason of IT sectors welfare is that the companies in Sweden believe that the IT-services and IT-products are essential for survival in the future. IT solutions are the key factor when it comes to make the business more effective and environmentally friendly. That is why the companies are putting effort to develop the IT solutions. Especially environmentally friendly solutions are the focus in the future in Sweden. Almost every company uses computers (97%) and 96% of them have an access to Internet. Internet has increased its significance in doing business.
- Mobile services
Are an increasing trend in business life. Already 60% of all companies are using mobile Internet connections in 2010. Swedish people are interested in a product which can increase their customers’ competitiveness and increase the company’s value for its owners, customers and another interest groups.
Swedish people are open-minded to test new services and products. The good thing is that they might accept the new product or service very easily, but the challenge is to keep the product or service updated. People in Sweden are well educated and they are looking all the time new innovative ways to run the business.
- The majority of companies cost are spent on software research and development. So they are willing to invest on software if they can see the product useful for the business. The most favorable applications are such as ERP, CRM, financial management and information software, on which the companies are spending about 60% of their founds.
-The environmental study concentrated more on macro indicators which means background forces behind the company’s activities such as social, technological, economical and political environment.
-Sweden’s lifestyle and culture form an ideal market place, because they are open-minded to test new services and products. The people are well educated and they are all the time searching for new innovation solutions to run their business. The positive point is that the customers are willing to accept new innovation, but they can also replace it when they can find a better solution. So the major challenge is to keep the product development up.
- Sweden is one of the leading countries in the development of information and communications technology. Almost every company has computer and Internet access and already 60% of all companies had a mobile Internet connection in 2010. So, mobile phones are becoming more and more important on daily business.
- Swedish people are putting a lot of effort to improve the environmental technology, so this “eco” thinking has a strong position in Swedish culture.
- Sweden is making a lot effort to software research and development and they want to be the top leaders in the software markets by 2020.
-The global software leaders Microsoft, International Business Machines (IBM), Oracle and SAP are also leading the Swedish software markets, but they are controlling particular areas of software branch which is why the local companies have also acquired a good position on the market.
-Swedish software and IT services have a larger number of companies than the other sub-sectors, but most of them are small companies.
- IT outsourcing has been a steadily growing part of the Swedish IT market, which is considered to be the largest market within the Nordic region and the 3rd largest in Europe. Every year more Swedish companies decide to outsource. The majority of Swedish companies decide to outsource due to conditions such as a shortage of IT domestic skills and high costs of performing in-house solutions, or a need to re-focus on core competencies. In order to avoid multiplied risks associated to outsourcing.
And what tendencies in Swedish IT market would you like to point out? It is interesting to know your opinion!
The Web as we know it have been born and matured on computers, but as it turns out now, computers no longer have dominance in it. According to a recent report by analyst Mary Meeker, mobile devices running iOS and Android now account for 45 percent of browsing, compared to just 35 percent for Windows machines. Moreover, Android and iOS have essentially achieved their share in just five years and their share is getting tremendously larger.
According to some forecasts their worldwide number of mobile devices users should overtake the worldwide number of PC users next year. If forecasts come true, this shift will not only continue, but accelerate. Based on data from Morgan Stanley, Meeker estimates roughly 2.9 billion people around the world will be using smartphones and tablets by 2015.
What does it mean now that more people are accessing the Web through tablets and smartphones rather than laptops and desktops? And is it really a big deal? Anyway, Internet is intended to be accessed from anywhere and thus from any device. Well, it is quite a change at least in terms most people consider the Web and how it gradually adapts to be used on mobile devices.
As mobile devices take over, the use of today’s desktop browsers like Internet Explorer, Chrome, Firefox, and Safari will decline. Mobile browsers are already very capable and will increasingly adopt HTML5 and leading-edge Web technologies. As mobile devices naturally have less screen area, the sites need to function more like mobile apps and less like collections of links. So the sites are likely to look like apps.
Apps may rule
Native apps for smartphones and tablets almost always surpass websites designed for mobile devices because they can tap into devices’ native capabilities for a more responsive and seamless experience. This is most likely to change in the nearest future – most experts agree HTML5 is eventually the way of the future. This is already the status quo in social gaming: for example Angry Birds and Words with Friends. Some services won’t be available at all to traditional PCs — they won’t be worth developers’ time.
Less information at once
Web sites and publishers will no longer be able to display everything new for users and hoping something will catch the user’s eye. Smaller screens and lower information density means sites will need to adjust to user preferences and profiles to customize the information they present. Increasingly, the Internet will become unusable unless sites believe they know who you are. Some services will handle these tasks themselves, but the most likely contenders for supplying digital identity credentials are Facebook, Google, Amazon, Apple, Twitter, and mobile carriers.
Sharing by default
In a mobile-focused Internet, anonymity becomes rare. Virtually every mobile device can be definitively associated with a single person (or small group of people). Defaults to share information and experiences with social circles and followers will be increasingly common, along with increasing reliance on disclosure of personal information (like location, status, and activities, and social connections) to drive key functionality. As the Internet re-orients around mobile, opting out of sharing will increasingly mean opting out of the Internet.
Emphasis on destination
Internet-based sites and services will increasingly function as a combination of content and functionality reluctant to link out to other sites or drive traffic (and potential advertising revenue) elsewhere. These have long been factors in many sites’ designs but mobile devices amplify these considerations by making traditional Web navigation awkward and difficult. Still URLs are not going to die – people will still send links to their friends and Web search will remain most users primary means of finding information online.
Going light weight
As people rely on mobile, cloud, and broadband services, the necessity to do things like commute, store large volumes of records or media, or patronize physical businesses will decline. Businesses won’t need to save years of invoices, statements, and paperwork in file boxes and storage facilities – cloud storage comes as their rescue. Banks will become purely virtual institutions consumers deal with online via their phones. Distance learning and collaborative tools will let students take their coursework with them anywhere — and eliminate the need to worry about reselling enormous textbooks.
Going mobile is an obvious trend today. Experts envisage that nearly every service, business, and person who wants to use the Internet will be thinking mobile first and PC second, if they think about PCs at all. Do you agree? And what other related changes can you imagine?
Many thanks for sharing your thoughts :)