Does Windows Phone 7 stand a chance versus iOS, Android and BlackBerry?

Even though Windows Phone is significantly behind iPhone, Android and BlackBerry, Microsoft has billions in cash and a superior developer tooling platform so if they stick with it and keep chipping away, I think Microsoft can claw their way back to relevance in the mobile smart phone market.

It will take a ton of hard work and discipline to pull this off, but Microsoft does have a fabulous software developer relations program, they are a company of developers for developers. No other company caters to and values their developer community more than Microsoft. If they can make it easy to develop fantastic applications quickly (in .Net programming languages that millions of .Net developers already know) on their Windows Phone platform and begin to recapture some of the market share they have lost, I think Microsoft stands a good chance at being a significant player in the mobile smart phone market within three years. The mobile phone market moves incredibly fast, so three years is a long time in that world.

I still feel that WP7 has a good chance of making inroads. I do not see it becoming an actual competitor, but it will be an alternative and should do well on its own. Developers will go wherever there is a chance to make money. IOS and Android are the obvious choices. Blackberry is falling behind in the casual consumer market, but still has a decent grasp of the business community. There is still enough Windows loyalist out there that will stay with the platform, and the phones themselves are nice enough to gain new “followers”. But in the long run iOS and Android will become the two main platforms simply due to economics. Dollar for dollar it is cheaper to produce Android phones due to not needing to license the software. Developers are all over the place for the big two, and there are apps in abundance.

I guess it depends how well it can work with the existing Microsoft’s operating systems and how much better it can perform vs. its competition. This is also hinged upon Microsoft keeping its majority share of the market with computer operation systems. Google came out with a new operating system and it’s for free. So things might get shaken up later on down the road.

Microsoft’s chief problem is getting past its bad reputation. Its mobile products were simply awful prior to Phone 7.

Nevertheless I’m pretty sure that Microsoft will win a piece of the market. It has power, money and a good different mobile OS. Also they have great development tools. And with the partnership with great mobile operators and great mobile phones, I’m pretty sure they will enter the fight. Windows Phone 7 is new, unique. It may not measure up to iPhone and Android right now…It eventually will win and will hopefully make upgrades painless.


Kristina Kozlova

Marketing Manager


4 thoughts on “Does Windows Phone 7 stand a chance versus iOS, Android and BlackBerry?”

  1. I think that WM7 will have the third place after iOS and Android, because we know that the success of any OS is related by the number of application, that’s why to know what platform will be the first we must look at the intention of developpers. thanks :))

  2. Short answer: No.

    Middle answer: Neither platform is any good, nor development tooling is superior, as well as whole infrastructure design is sick in its grounds. They already “killed” iPod with Zune: and now they are going to “kill” iOS and/or Android. Pathetic.

    Long answer: No. 🙂

  3. Kristina,

    I agree that WM7 will garner a piece of the pie and I totally agree that their development environment and support is superior. Unfortunately, Microsoft has been in a reactive mode illustrated by the release of Kinect and WM7 in the same quarter. Kinect follows Wii and WM7 follows iOS and Android.

    The one critical area I am paying attention to is who will adopt which platform. I am firm believer that “content” is king and whichever platform becomes the standard will win.

    Oh, don’t forget that Nokia, Intel and AMD are working on another Linux SW based platform called MeeGO. I like what developers are doing in the in-vehicle market with this platform, but MeeGO will also be for smartphones and other mobile devices. MeeGO is a child of Nokia’s Maemo and Intel’s Moblin platforms… time will tell.

    Warm Regards,

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