As you may know, the main thing which Windows 8 has adopted from Windows Phone is live tiles; a user can see them right after the computer starts. The more popularity Windows 8 will gain, the more people will wonder: what are the tiles for? What’s the use of them?
Potential customers are already a bit familiar with live tiles conception, for example, from the Nokia Lumia advertisement. Hence, they imagine what kind of information is displayed on them. Nevertheless, the number of those who are familiar with live tiles is negligible in comparison with the number of potential Windows 8 users. In the next two years Modern interface in Windows 8 is expected to cause confusion.
People will either love or hate these live tiles. But anyway Windows Phone 8 interface will seem familiar for Windows 8 users, even if they’ve never seen those smartphones. The same is with Windows Phone users – Windows 8 interface should be known to them.
Huge attention has been given to cloud integration in Windows 8. The same thing is for Windows Phone: products for these platforms and for Xbox 360 as well will be able to interact through SkyDrive and Xbox services tied up to Microsoft account (former Live ID).
Office and OneNote products for Windows Phone have already stored documents in SkyDrive, and now Office 2013 applications can do the same. It means you can create a document on one platform and continue your work on another one, and the application automatically determines where you’ve stopped your work last time. Photos made with WP-smartphone can be automatically uploaded to SkyDrive, and then they are automatically displayed in Windows 8 gallery. The same is with Facebook.
Also, Microsoft is going to implement tablets and phones interaction with Xbox 360 console. For this purpose SmartGlass application is to be released. The application will allow mobile devices to work as a console remote control and will display context information on the screen. Thus, smartphone or tablet may be used as a secondary screen in the games. Let me remind you that Xbox Live achievements are already synchronized among games versions for different platforms. Xbox Music service will provide an access to the music store and free broadcast from any device. Microsoft is not forcing to use Windows Phone, company’s service integration is available for other platforms as well, although in Windows Phone 7 and 8 it is more fully implemented. SkyDrive and OneNote clients are available for Symbian (only uploading files to the services), Android and iOS (with full functionality). According to Microsoft, next year service Xbox Music will become available for Android and iOS users. Microsoft has shown an excellent example of respectable attitude to its users.
For some time computer and mobile OSes resemblance will be only external. Although porting from Windows to Windows Phone is a quite simple process, users will have to buy separately the same application for different platforms.
It is the first time we see common interface in mobile and computer OSes. Earlier Microsoft was trying to port desktop Windows interface to smartphones on Windows Mobile. While now the company ports mobile sensor interface into computer operating system. Even Apple haven’t ventured on this.
The decision to use 2 kinds of interface in Windows 8 –desktop and Modern- is certainly rather controversial. The company risks encounter users’ complaint, who will confuse these interfaces and spend their time to find where the needed program starts from.
The situation can change only if lots of blue-chip Windows 8 applications appear in Windows Store. In this case users will be able to give up traditional desktop mode and switch fully to the Modern one.
For starting most of the applications desktop mode is needed, but in prospect more and more applications will start in Modern interface. Popularity and demand for Modern interface fully depends on applications developers. Currently there are relatively few applications in Windows Store – only 8,5 thousand. In case the quantity of applications for Windows 8 grows the same as for Windows Phone, in a couple of years there will be more than 100 thousand of them. By the way, many Windows Phone applications can be installed as trials version, which do not go separately from full versions. Let’s compare it with Android and iOS, where trial and full versions are two different applications.
After users start switching from Windows 7 to Windows 8, the number of Windows Phone 8 users will grow, opening huge perspectives in front of applications developers. Windows 8 and Windows Phone 8 work on the common core, which allows easily porting from one platform to another one. Huge amount of Windows8 users will inevitably pay their attention to the mobile version of this platform – Windows Phone 8. The interface will be familiar to them, applications will be the same, why not buy such a smartphone?
Thank you for consideration. I know there are still lots of opponents of the OSes discussed, but I’m eager to learn your thoughts on Windows 8 and WP 8, and first impressions as well.
Business Development Manager