Altabel Group's Blog

What to choose to mobilize your site: mobify/bmobilized, native app, responsive design or mobile version from the main site?

Posted on: April 18, 2013

There is no secret to anyone that people are browsing the web more from their smartphones and tablets rather than from traditional computers. So having a mobile-friendly site for business nowadays is more important than ever. This is both a big problem and a big opportunity for businesses seeking to engage with new customers.

In the end of 2012, Google conducted an independent survey to learn what users want most from mobile sites today. And the numbers are striking! In fact mobile-friendly site can turn users into customers, according to a survey about 67 percent indicated they would be more likely to purchase a product or service from a business that built a mobile-friendly website. On the contrary not having a mobile-friendly site helps your competitors , for example, 61 percent of users indicated that they’d leave a site that’s not optimized for mobile. Actually non-mobile friendly sites can hurt a company’s reputation: about 52% of users said that a bad mobile experience made them less likely to engage with a company and 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business

Just shrinking your text into the device’s screen won’t give good impression about your business to the customer. The development of your mobile site should be determined by the kinds of products and services your business provides.
There are several options how to optimize your website for mobile, free and paid, having their own pros and cons. Here are a few strategies how to make your site mobile friendly:

– Mobile Website Conversion Service

There is a number of services on the web, that will convert your existing website and provide a script that will direct mobile users to your newly created mobile site from the main website. Among these services are Duda Mobile, bMobilized, and Mobify

– Separate Native Mobile Site

Some businesses want to keep their desktop and mobile websites separate. By creating a mobile website, you maintain control: its design, maintenance, hosting, and security. A script will be added to the main website that will determine if the visitor is using a mobile device and if so, it will automatically direct the visitor to the mobile version.

– Responsive Design

Responsive design is becoming more and more popular. It allows having one website that will display correctly on all devices — desktop, laptop, tablet, or smartphone. It takes advantage of CSS “media queries” to style pages based on the width of the device being used. To determine if your website is responsive, just resize the browser window. If it adjusts — so that the images and text are readable with a narrower browser window — it’s responsive.

-Mobile Version from the Main Site

Some e-commerce providers are heading for mobile. For example, Magento has taken its way to mobile commerce! Magento Mobile introduces exciting Free of cost Magento Mobile extension which allows store owners to manage multiple native applications across various mobile devices from a single Magento interface and provides support for iPhone, iPad and Android base mobile devices. The beauty of Magento Mobile is that it integrates just seamlessly with your account management, product catalog and checkout functions and facilitates your users to experience the same functionality of web store on their mobile devices.

In this article I wanted to draw your attention to the importance of optimizing your website to mobile. Is having a mobile friendly website important for you?

Anna Kozik

Anna Kozik
Skype ID: kozik_anna
Business Development Manager (LI page)
Altabel Group – Professional Software Development

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