Altabel Group's Blog

IT start-ups: what niche to choose?

Posted on: March 8, 2014

Every business starts from the question: ”Which direction to take, how to choose the right niche…”. Most start-ups choose software development as the direction to start with because of quite low launching costs, easiness to start the business, high popularity of IT and the well-known postulate “software will eat the world”. But when choosing IT sphere it is quite important to understand this market and find new perspective areas in it. As investors and business angels are much more eager to invest not in what is popular today, but what will be the future of tomorrow.

In my article I would like to draw your attention to some trends that seem promising in my opinion

The Internet of things

The Internet of Things is likely to have a staggering impact on our daily life and become an inherent part of such areas as electricity, transportation, industrial control, retail, utilities management, healthcare, petroleum etc. For example, GE predicts that the oil and gas industry will be able to save more than $90 billion a year thanks to the reduced operating costs and fuel consumption that smart components will deliver. The health care sector may save more than $63 billion because of improved resource usage and modern equipment.

Also the Industrial Internet will make transport more economical, and safer too. Jumbo jets, loaded with sensors that record every detail of their flights, will help engineers to design safer aero-planes and know which parts need to be replaced. On the road, fleets of trucks and even ordinary drivers will be able to tap into the web, monitoring traffic in real time, with automated programs suggesting alternative routes in case of accidents/traffic congestion.

Of course, all of these benefits mean plenty of business opportunities for those who are brave enough to make the first step. Profits will grow exponentially as the Internet of Things itself matures. Today, there’s around 1.3 billion connected devices in the world, but by 2020 this could well exceed 12.5 billion devices. Similarly, the M2M (machine-2-machine) industry is said to be worth around $121 billion a year today. By 2020, that value will grow to almost $950 billion, according to the Carbon War Room. Don’t lose your chance!

Computer Science health

This sphere suit startups that plan to develop software to diagnose and treat diseases (i’m not taking about Biotech, but about Information Technology). As a rule it is a noninvasive methodology. The technology will help to avoid costly and dangerous procedures: instead of an operation it will be enough to use  a specialized device Different kinds of fitness applications have already filled the market. Apps that evaluate sleep state and help to wake up at the most opportune moment, that evaluate quality, caloric value and allergenicity of food are not a rarity anymore. More and more people keep track of their daily activity: number of steps made, calories burned, heart rate etc by using bracelets and kardiosensors. But the real revolution will produce a system that will combine sensor data and sensor condition of the body with genetic information. The Apps will give an opportunity to influence the physical state, recommending an appropriate lifestyle and a specific diet, supplements and medicines.


In 2012 and 2013 we saw significant data breaches across multiple industries and governments impacting millions of users. For instance, according to a recent study conducted by Ponemon Institute, nearly 1.5 million Americans have been victims of medical identity theft. Individuals whose medical information has been stolen often deal with erroneous medical expenses, insurance issues and incorrect data on medical records that can lead to fatal medical errors. And data security issues compromise more than patient privacy and personal data.

Is this an uncertain future we will have to live with? Can we accept degraded privacy and security and billions of dollars in lost revenue, damage, reduction in brand value and remediation costs?

Such issues will become the concern of more and more enterprise leaders. Thus, Data Security could be the biggest challenge for startups.

“Green Energy” field

We live in the world of limited subsoil resources. We may experience and in fact we do already experience their shortage. The time of “users” is close to the end and the era of “creators” is coming instead. The “creators” are sure, that the potential of the “Green Energy” is huge… and they are right. Every fifth kWh is got from renewable energy sources in the developed countries. Let’s see what is happening in the world:

Elon Musk, the creator of PayPal, has opened a company that produces electric cars Tesla. For three years they have produced quite expansive super-cars and rectified technologies …btw the technologies are still being improved ( hope you understand what I’m driving at…). Also the super-cars require refueling …with the help of solar batteries, which are quite widespread in the USA and Western Europe. By the way it is predicted that America, South Canada and most of Europe will be covered with solar stations by the end of 2015 year (another niche😉 ) and the solar batteries will be used not only for the refueling).

What I’m driving at …want to say that there will be need in different applications (including mobile apps as well) for its ordering, managing etc.

In conclusion I would like to wish you to find your niche and not be afraid of  putting your ideas out and trying them. Good luck and thanks for the reading🙂

Elvira Golyak

Elvira Golyak
Skype ID: elviragolyak
Business Development Manager (LI page)
Altabel Group – Professional Software Development

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: