When a technical term is used more and more frequently the exact definition becomes “blurred” and its true meaning is usually greatly distorted.
This what happened to the term ‘business intelligence’ or BI. Ever since, when the term had only appeared, the development of technologies has substantially expanded our understanding of BI and of what advantage and benefit the company can retrieve from their available data.
So, what does ‘business intelligence’ mean today? How it could be useful for companies and how to apply its underlying ideas correctly to ensure the steady growth of efficiency and profitability of a business?
What is business intelligence? Why is it important?
BI consists of two completely diverse, but at the same time complementing one another aspects.
- Value for the business.
Implies how companies can use the available information in order to multiply profit and efficiency and bring new products and services to the market successfully.
- IT strategy.
Includes the idea of what technological solutions to apply in order to achieve greatest possible utility of BI.
Presentation of data in a specific format for efficient usage by the company has always been a challenging task. For many organizations, it is quite complex to determine what particular information is required for a specific use.
Such business analysis requires certainty in methodologies and goals.
Earlier BI resources were limited by the lack of available data collection technologies. Nevertheless, modern technologies such as big data, analytics, mobile services and cloud computing in their combination allow obtaining a continuous flow of detailed information quite fast and with no serious investments.
Still, the current bottom line lies in extracting some valuable sense from these data and, in many respects, it is much more complicated than collecting information itself.
Five efficiency criteria of BI-system (and BI-strategy)
1. While selecting a BI-system one should be guided by the real needs of a particular company
The most common and at the same time the most dangerous mistake is when the BI-systems dictate the strategy of their usage. As a result, the company gets plenty of non-synchronized applications, awkward interface and the infrastructure that is already out of date, yet so entrenched in the IT system that could be barely substituted.
2. Be flexible
Flexible model of the integration of the appropriate software involves constant repetition of certain operations with the gradual development of the system. This allows companies to evaluate the success of the project at any point of time, to determine at what stage it is and towards what it moves.
As a rule, creating, testing and integration of BI-technologies goes much more smoothly when the company receives real-time feedbacks from all the running processes and is able to make required adjustments on the fly. It is vital for BI-systems!
3. User-friendly interface
BI-solutions focus on collection, visualization and management of the data.
Usually, when it comes to large amounts of numeric information companies face a risk to get exceptionally technical, inconvenient and incomprehensible data for the “illiterate” users of the system. This information is highly functional, but impractical, especially when it is badly integrated with other applications.
Integration is a key point in deploying BI-technologies. In case the interface is non-intuitive, complex and inconvenient for the end users, BI-system will definitely work inefficiently.
There is a tendency to allocate significant resources for the integration of the latest technologies promising unprecedented results. However, such investments potentially may do more harm than good. Intelligent, targeted and smooth integration is the key to avoid serious errors during implementation.
4. BI is a tool available to everyone
BI has been long used by completely different users, not only by experts with appropriate education and experience. BI-system should be simple and easy to understand to everyone.
For this purpose, companies have to attain the convenience of analytics and the reports drawn on its basis; it should be simple and demonstrative. The collected data should be presented in the way so that any user could easily make definite conclusions.
5. Centralize your data
The desire to achieve the result, based on useful information implies proper data handling. Receiving data from multiple sources and storing it in a centralized information DB, capable of filtering, sorting and removing the unnecessary is critical for the deployment of the applications involved into making business decisions. Apart from that, risk management also becomes more effective through transparency and structure.
General excitement over BI is evident
The role that IT plays in the world has significantly changed over the past few years thanks to the information ‘boom’. Still, construction of a technological infrastructure is not enough for successful data management.
That is why, ‘business intelligence’ it is not just a fashionable term it is a concept that demonstrates the need to move beyond the paradigm of a separate, isolated existence of data analysis and business goals.
In fact, BI reminds us that technologies and business must be closely linked, so that the business goals and business guidelines predetermine the choice of software and, the software in return would provide useful information leading business to success.
Business Development Manager