Archive for January 2017
Augmented reality – AR, is a world-known term nowadays. Nonetheless it is not that new as we are used to think. We’ve been seeing versions of AR for quite some time already. The concept is pretty simple: take a real-life scene, or a video of a scene, and add some kind of explanatory data to it so that you can better understand what’s going on there, or who the people in the scene are, or how to get to where you want to go, for example sports coverage on TV.
“AR has been around for ages,” says Andy Cameron, executive director of Fabrica, an interactive design studio which works with Benetton, “maybe going back as far as the 1970s and art installations that overlaid real spaces with something virtual.” He mentions in particular the work of pioneering computer artist Myron Krueger.
Nonetheless AR changed a lot in recent years. It became much more accessible. AR has come within reach of all sorts of developers – and millions of people gained access to using AR every day, often in the palms of their hands.
The appearance of powerful smartphones and computers with high-resolution photo/video cameras means that you don’t have to wait for the AR effects as you do with sports TV channels. They can simply be added into real life.
Without doubt, in next few years we will see rapid development of AR and experience it in various spheres of our lives.
Industrial, military and medical applications concerning the validation of designs or plans are a specialization of Augmented Reality. When soldiers need information on their surroundings they can receive detailed 3D maps. If a doctor is performing surgery, a live image of a human subject is accessible. Important occupations in need of crucial information use Augmented Reality tools to visually superimpose their solutions.
A surgeon performing a complicated procedure or a firefighter trying to find his way out of a burning building can visualize a much more accurate and safe course of action with the help of augmented reality. Similarly, you can see a particular place through your augmented reality incorporated smartphone camera, and immediately find out the nearest cafes, bookshops, dining places.
Educational resources are emphasized by Augmented Reality systems and can be used to re-create historical events, activate regular books into 3D images, or even present structures of the galaxy; all superimposed in real-time. Augmented Reality is extremely useful for educators in classroom settings or during presentations and allows students to gain a deeper understanding on the topic at hand. By merging content to media the reading experience is enhanced and the reader is fully engaged. The text and images are on a page as usual, but Augmented Reality allows you to see dynamic, 3D computer graphics “hovering” over it.
E-Commerce / M-commerce applications will offer a virtual fitting room where apparel can be tried on live.
Innovative technology is providing value for all audiences in the interior design industry. Manufacturers, designers, and the end consumer are all finding use in these technologies in relation to traditional methods. Soon new tech will become the standard, as it helps shoppers make quicker, more informed purchase decisions through personable experiences. If you are interested in creating a more interactive and meaningful experience for your clients or customers, Augment offers custom AR solutions to allow your shoppers to bring your products to real life.
These are just several spheres where AR solutions will be further developed. At Altabel Group we are keeping track of AR innovations and are ready for new challenges in AR development. And what about you?
Feel free to share your thoughts about AR prospects for the near future in comments below!
Business Development Manager
Professional Software Development
Artificial intelligence gives us more and more opportunities every day. Chatbots and their developing for client-communication are the hottest topics today. Many experts say that chatbots are the future. Let’s get a short review.
Who are they?
Chatbots are essentially programs pretending to be people that you can interact with through text or even voice. They are closely connected with a wide messenger’s distribution and I believe everyone has been already acquainted with them. It’s obvious that chat- bots’ popularity is starting to take off.
How can they enhance e-commerce?
1. First of all chat bot doesn’t get tired, being late or absent – it assists your clients 24/7 365 days per year and get significant workload on its shoulders. That is why they seem to be the best answer for e-commerce business owners to manage thousands of one-to-one conversations with customers.
2. The second point is that chat bots can understand natural language and communicate with people in the same manner making conversations realistic and trustworthy. So chat bots give online shop owners an opportunity to provide pleasant shopping experience for customers.
3. Chatbots are proactive. They can understand what the particular customer wants not only through a simple conversation, but also through analysis and collecting of personal and profile page data ( smartphone data, cookies and so on). All this information might help to improve the marketing strategy and provide customers with the best user experience.
4. Additionally, chatbots simply save customers’ time. You don’t need to waste time for searching the appropriate item, click on mass of characteristics, study a market and etc. You can simply say : Hey, I want to buy an efficient computer for my child. Bot does it for you with a great pleasure and at a quick pace.
5. Finally, all this points give more advantages for businesses: services become much more better and faster, the conversion becomes higher, sales increase, operational costs and salary charges reduce.
The most outstanding example is already occurring in China, where consumers are using WeChat to fulfill their daily living and commerce needs. Soon, this system will gain prominence in the United States.
Further more brands like Walmart and Hyatt are testing customer service and shopping within apps on the new Facebook Messenger for Business App. A free messaging app, called Kik, has a bot shop for companies such as Sephora, Vine, and H&M. So it can be said that the part of the technology is already there.
Amazon’s voice bot messaging has brought the idea of personal assistant to the next level. Customers can talk to the bot and ask it to order items through Amazon Prime, get a pizza, purchase flowers and call for an Uber. Voice commands are making shopping easier than ever, but there are still many issues to work out.
Voice-based AI and mobile chatbots are the dominant trend right now, but it’s not crazy to think that this could evolve into something more personal and user-based. E-commerce data is there to help you segment and automate email messaging to certain customers, so it’s not silly to assume that this data will eventually merge with bots.
Imagine a personalized bot that talks to you, and only you, when you shop on the Target website. They’d know the last items you bought, deliver the most relevant products and even stock your shopping cart with suggestions. The days of taking hours to shop online will soon knock the pad. In the near future, all the work will be done for you.
Are you ready for this?
Business Development Manager
Professional Software Development