Augmented reality – AR, is a world-known term nowadays. Nonetheless it is not that new as we are used to think. We’ve been seeing versions of AR for quite some time already. The concept is pretty simple: take a real-life scene, or a video of a scene, and add some kind of explanatory data to it so that you can better understand what’s going on there, or who the people in the scene are, or how to get to where you want to go, for example sports coverage on TV.
“AR has been around for ages,” says Andy Cameron, executive director of Fabrica, an interactive design studio which works with Benetton, “maybe going back as far as the 1970s and art installations that overlaid real spaces with something virtual.” He mentions in particular the work of pioneering computer artist Myron Krueger.
Nonetheless AR changed a lot in recent years. It became much more accessible. AR has come within reach of all sorts of developers – and millions of people gained access to using AR every day, often in the palms of their hands.
The appearance of powerful smartphones and computers with high-resolution photo/video cameras means that you don’t have to wait for the AR effects as you do with sports TV channels. They can simply be added into real life.
Without doubt, in next few years we will see rapid development of AR and experience it in various spheres of our lives.
Industrial, military and medical applications concerning the validation of designs or plans are a specialization of Augmented Reality. When soldiers need information on their surroundings they can receive detailed 3D maps. If a doctor is performing surgery, a live image of a human subject is accessible. Important occupations in need of crucial information use Augmented Reality tools to visually superimpose their solutions.
A surgeon performing a complicated procedure or a firefighter trying to find his way out of a burning building can visualize a much more accurate and safe course of action with the help of augmented reality. Similarly, you can see a particular place through your augmented reality incorporated smartphone camera, and immediately find out the nearest cafes, bookshops, dining places.
Educational resources are emphasized by Augmented Reality systems and can be used to re-create historical events, activate regular books into 3D images, or even present structures of the galaxy; all superimposed in real-time. Augmented Reality is extremely useful for educators in classroom settings or during presentations and allows students to gain a deeper understanding on the topic at hand. By merging content to media the reading experience is enhanced and the reader is fully engaged. The text and images are on a page as usual, but Augmented Reality allows you to see dynamic, 3D computer graphics “hovering” over it.
E-Commerce / M-commerce applications will offer a virtual fitting room where apparel can be tried on live.
Innovative technology is providing value for all audiences in the interior design industry. Manufacturers, designers, and the end consumer are all finding use in these technologies in relation to traditional methods. Soon new tech will become the standard, as it helps shoppers make quicker, more informed purchase decisions through personable experiences. If you are interested in creating a more interactive and meaningful experience for your clients or customers, Augment offers custom AR solutions to allow your shoppers to bring your products to real life.
These are just several spheres where AR solutions will be further developed. At Altabel Group we are keeping track of AR innovations and are ready for new challenges in AR development. And what about you?
Feel free to share your thoughts about AR prospects for the near future in comments below!
Business Development Manager