Artificial Intelligence, or AI, is everywhere these days. From once being a futuristic concept in Hollywood movies, to now touching our daily lives. Artificial intelligence applications, projects and platforms are being developed in every part of the world today. More and more of them successfully escape lab life and strike mainstream trends, appearing in mass products, online tools and open-source APIs. The market for AI is ripe and research estimates put it at around $5 billion by 2020.
But did you know that artificial intelligence actually debuted in 1956? Some people believed robots and AI machines would be doing the work of humans by the mid-1970s. Of course, that didn’t happen. What happened instead was that funding dried up and a period called “The AI Winter” began. That ostensibly lasted into the 2000s, when IBM’s Watson showed a lot of interest in artificial intelligence again.
And now in 2017 you may find AI examples everywhere — in robotics, healthcare, business and everyday life, in the cloud and on your mobile device.
And one of the most promising areas for AI is in mobile. The growth of artificial intelligence is driving a whole new class of mobile app possibilities.
What makes mobile an ideal platform for AI?
AI has transformed how we interact with our smartphones. Thanks to the advances in the fields of Natural Language Processing, Deep Learning and Machine Learning, we have been able to make chat-bot interfaces, which are much more natural and convenient.
AI capabilities are being built into mobile apps of all kinds, making them contextually aware of user behavior and making each app session more valuable than the last, increasing overall retention rates. With the ability to quickly analyze massive amount of consumer behavior and data, mobile devices with artificial intelligence applications can recognize a person the way humans recognize other people — by individual characteristics.
It’s impossible to enumerate all of the applications we will see for mobile devices capable of performing sophisticated perceptual tasks involving vision, speech, or other sensory input. But they are likely to be found in every industry. Please find a few well-known examples below.
SIRI is one of the most famous AI applications. It’s personal assistant software for Apple devices, which works as an intelligent knowledge guide to recommend, answer questions and delegate requests to other connected web services.
GOOGLE NOW is another intelligent personal assistant that goes as a part of the Google app available for Android and iOS. The app allows Google to pull all the synced information from all Google services you use and your location history for making you recommendations and alerts in the form of different Google Now Cards: Activity summary, Boarding pass, Events, Flights, Location reminders, Parking location, TV and many other.
CORTANA is the Microsoft’s intelligent personal assistant initially designed for Windows Phone. Cortana software reacts to a user’s voice and accomplishes limited commands, answers questions using the information from the browser installed, works as a secretary by scheduling events, locating necessary files and opening the apps needed.
ALEXA is the voice service created by Amazon for Amazon Echo intelligent speaker. Alexa uses natural language processing algorithms to adapt to natural voice of the user. The more a user interacts with Alexa the more it evolves and gets smarter, delivering higher quality answers to a user’s questions.
KINECT is an AI-based motion controller and a motion sensing technology by Microsoft that is used in Xbox One and Xbox 360 game consoles. Kinect analyzes natural user interface and reacts to voice commands and gestures. Kinect technology for non-gaming purposes including healthcare, retail industry, military and robotics.
How Will Mobile AI Impact Businesses?
There are three ways AI can help your business: virtual assistance, insights generation and manual process automation.
Virtual assistance is something a small business can start using right away. You already use Siri on a daily basis. A virtual assistant can assist with customer service tasks like scheduling meetings or answering simple and repetitive customer questions.
AI can be helpful with generation of insights. We are collecting massive amounts of data on customers, but it is pointless if it is not in a usable form. AI can transform that data into practical insights and learn from it, allowing AI to adapt to market behavior changes.
Automation of manual process is taking place very much like the industrial revolution when machines replaced people. AI is using smart algorithms replacing routine and often time-consuming tasks such as compiling reports and researching topics.
Major players in the technology industry already proved the success of AI mobile apps. With new advancements in technology and shifting consumer demands, AI mobile app development is the next big thing for enterprises:
- Bank of America, for instance, is currently developing Erica, a “virtual assistant” that can give financial advice based on a customer’s spending patterns through the bank’s app.
- Facebook, for example, has integrated chat-bots into its Messenger app for seamless interactions for businesses.
- Uber uses this technology to provide the best route to its driver by learning from previous trips along the same route taken by their drivers.
- It’s also used by YouTube to recommend you similar music.
- Retail giants such as eBay and Amazon use it for product recommendations.
- Starbucks announced a new AI-powered mobile app called “My Starbucks Barista.” Users simply tell the app what they want, and it places the order for them.
- Similarly, Taco Bell released the TacoBot, which doesn’t just take orders, but also recommends menu items and answers questions.
The benefits of AI technology across the enterprise are far from being fully realized, so it stands to reason that there’s huge interest in AI among businesses at the moment. By 2018 the world’s top 200 companies will be exploiting what they call “intelligent apps” — it’s only a matter of time.
And if you still think AI is out of your apps’ reach, consider that you might not be aware that you’re already using AI in your company.
Thanks for reading! If you have any questions or comments, you are welcome with them!
Business Development Manager