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Posts Tagged ‘Android

Artificial Intelligence, or AI, is everywhere these days. From once being a futuristic concept in Hollywood movies, to now touching our daily lives. Artificial intelligence applications, projects and platforms are being developed in every part of the world today. More and more of them successfully escape lab life and strike mainstream trends, appearing in mass products, online tools and open-source APIs. The market for AI is ripe and research estimates put it at around $5 billion by 2020.

But did you know that artificial intelligence actually debuted in 1956? Some people believed robots and AI machines would be doing the work of humans by the mid-1970s. Of course, that didn’t happen. What happened instead was that funding dried up and a period called “The AI Winter” began. That ostensibly lasted into the 2000s, when IBM’s Watson showed a lot of interest in artificial intelligence again.

And now in 2017 you may find AI examples everywhere — in robotics, healthcare, business and everyday life, in the cloud and on your mobile device.
 

 
And one of the most promising areas for AI is in mobile. The growth of artificial intelligence is driving a whole new class of mobile app possibilities.
 
What makes mobile an ideal platform for AI?

AI has transformed how we interact with our smartphones. Thanks to the advances in the fields of Natural Language Processing, Deep Learning and Machine Learning, we have been able to make chat-bot interfaces, which are much more natural and convenient.

AI capabilities are being built into mobile apps of all kinds, making them contextually aware of user behavior and making each app session more valuable than the last, increasing overall retention rates. With the ability to quickly analyze massive amount of consumer behavior and data, mobile devices with artificial intelligence applications can recognize a person the way humans recognize other people — by individual characteristics.

It’s impossible to enumerate all of the applications we will see for mobile devices capable of performing sophisticated perceptual tasks involving vision, speech, or other sensory input. But they are likely to be found in every industry. Please find a few well-known examples below.

SIRI is one of the most famous AI applications. It’s personal assistant software for Apple devices, which works as an intelligent knowledge guide to recommend, answer questions and delegate requests to other connected web services.

GOOGLE NOW is another intelligent personal assistant that goes as a part of the Google app available for Android and iOS. The app allows Google to pull all the synced information from all Google services you use and your location history for making you recommendations and alerts in the form of different Google Now Cards: Activity summary, Boarding pass, Events, Flights, Location reminders, Parking location, TV and many other.

CORTANA is the Microsoft’s intelligent personal assistant initially designed for Windows Phone. Cortana software reacts to a user’s voice and accomplishes limited commands, answers questions using the information from the browser installed, works as a secretary by scheduling events, locating necessary files and opening the apps needed.

ALEXA is the voice service created by Amazon for Amazon Echo intelligent speaker. Alexa uses natural language processing algorithms to adapt to natural voice of the user. The more a user interacts with Alexa the more it evolves and gets smarter, delivering higher quality answers to a user’s questions.

KINECT is an AI-based motion controller and a motion sensing technology by Microsoft that is used in Xbox One and Xbox 360 game consoles. Kinect analyzes natural user interface and reacts to voice commands and gestures. Kinect technology for non-gaming purposes including healthcare, retail industry, military and robotics.

 
How Will Mobile AI Impact Businesses?

There are three ways AI can help your business: virtual assistance, insights generation and manual process automation.

Virtual assistance is something a small business can start using right away. You already use Siri on a daily basis. A virtual assistant can assist with customer service tasks like scheduling meetings or answering simple and repetitive customer questions.

AI can be helpful with generation of insights. We are collecting massive amounts of data on customers, but it is pointless if it is not in a usable form. AI can transform that data into practical insights and learn from it, allowing AI to adapt to market behavior changes.

Automation of manual process is taking place very much like the industrial revolution when machines replaced people. AI is using smart algorithms replacing routine and often time-consuming tasks such as compiling reports and researching topics.

Major players in the technology industry already proved the success of AI mobile apps. With new advancements in technology and shifting consumer demands, AI mobile app development is the next big thing for enterprises:

  • Bank of America, for instance, is currently developing Erica, a “virtual assistant” that can give financial advice based on a customer’s spending patterns through the bank’s app.
  • Facebook, for example, has integrated chat-bots into its Messenger app for seamless interactions for businesses.
  • Uber uses this technology to provide the best route to its driver by learning from previous trips along the same route taken by their drivers.
  • It’s also used by YouTube to recommend you similar music.
  • Retail giants such as eBay and Amazon use it for product recommendations.
  • Starbucks announced a new AI-powered mobile app called “My Starbucks Barista.” Users simply tell the app what they want, and it places the order for them.
  • Similarly, Taco Bell released the TacoBot, which doesn’t just take orders, but also recommends menu items and answers questions.

The benefits of AI technology across the enterprise are far from being fully realized, so it stands to reason that there’s huge interest in AI among businesses at the moment. By 2018 the world’s top 200 companies will be exploiting what they call “intelligent apps” — it’s only a matter of time.

And if you still think AI is out of your apps’ reach, consider that you might not be aware that you’re already using AI in your company.

Thanks for reading! If you have any questions or comments, you are welcome with them!

 

Victoria Sazonchik

Victoria Sazonchik

Business Development Manager

E-mail: victoria.sazonchik@altabel.com
Skype: victoria_sazonchik
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altabel

Altabel Group

Professional Software Development

E-mail: contact@altabel.com
www.altabel.com

Mobile technology and apps development are trendsetters of the whole generation of business-related innovations. Tools techniques are changing rapidly. Still, there are vivid trends in mobile development. Let’s see what the year 2017 has prepared.
 
Small business now in a race

Having a web presence has shifted to mobile activity for small businesses. Now it is a very efficient marketing tool that every entrepreneur should focus on. With the rise in mobile usage throughout the world mobile apps have become brand-building means for small and medium-sized businesses.

Getting an app is no longer expensive and difficult. It does not require technical background as the process of building mobile apps is getting simplified and cheap. The community which creates and tests mobile apps is rising very fast and provides a number of benefits for a few bucks.
 
Hackers are still ahead

Apps in the majority are still not able to pass security tests. The development community ensures safe e-commerce transactions with the help of encryption tools. But when it comes to privacy of ordinary users, there pops a danger.

Too many gaps in mobile app development are going to let hackers steal our confidentiality. That is what experts predict. But the trend is gradually changing. The aim of developers is predicted to be shifted to privacy enforcement. In other words, sensitive and confidential information which depicts the identity of a user needs to be maintained.
 
Android apps are getting Instant

After a year of probation and testing, Google Android Instant apps are available for developers. This changes a pattern that lies within the app market. Now a user can download a lightweight version of an app without actually installing it.

The feature is going mainstream for developers, because it allows accessing a wider range of apps seamlessly. Potentially, Instant apps may become a powerful tool for customer acquisition.
 
Apps with Augmented Reality (AR)

This year a great number of apps have started integrating AR into use. The success of Pokemon Go proves the trend is influential for many developers. AR helps to interact with customers thus boosting sales and promotion.

This year it is incorporated into cinemas and other entertainment forms such as games. Experts claim that AR will be found in apps for education, marketing and instant messaging.
 
IOT Connected homes, vehicles, lives

IOT devices are set to build a niche in mobile development for years ahead of 2017. Connected devices are functional, time–saving and thus highly popular. While most of IOT devices are controlled by smartphones, the need to build and maintain mobile apps is urgent for Android and Apple OS. Another strong benefit on IOT devices is their connection to a cloud-based technology. The reigning power of “things” is predicted to be growing fast this year.
 
M-commerce is the new future

Rising smartphone penetration will probably help out beat PC-shopping and replace it with m-commerce. But is it safe to utilize Microsoft Wallets, Apple Pay and Samsung Pay? There is much fear on the security gaps in the new-emerging paying methods. But their popularity ensures that there will be much effort put on security. Hence, the mobile app trends of m-commerce are going to stay strong in 2017 as well.
 
Swift in the lead

Developers of 2017 are gradually paying attention to Swift in their startups. This language still retains its fresh and fashionable character. The advanced programming features of this language may outperform competitives. That is why Apple iOS mobile apps are still in the trend in 2017.

These are the main trends believed will be trending for mobile app development in 2017. What are your predictions? Please feel free to share your thoughts.
 

Yuliya Tolkach

Yuliya Tolkach

Business Development Manager

E-mail: Yulia.Tolkach@altabel.com
Skype: yuliya_tolkach
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altabel

Altabel Group

Professional Software Development

E-mail: contact@altabel.com
www.altabel.com

For almost 15 years ASP.NET has been one of the best web development technologies and many developers consider it to be the best offering from Microsoft. ASP.Net evolves to bring in better features and functionality, which helps businesses scale better. Each year developers see few new trends that enhances development and shortens the time-to-market the solution. Here we will discuss a few trends that will benefit both developers and businesses indulging in ASP.Net.

React

React.js is a JavaScript library for building user interfaces, built by top engineers at Facebook. Facebook’s dev team built React to solve one problem: building large applications with data that changes over time. React lets you express how your app should look at any given point, and can automatically manage all UI updates when your underlying data changes. React.js is declarative, which means that React conceptually hits the “refresh” button any time data changes, and knows to only update the changed parts. React was used in-house at Facebook before being released as an open-source project to the public, so you can be certain it knows how to handle an astronomical amount of data. React was created by Facebook in 2013, and then released as an open-source project. This means that Facebook’s developers solved React’s major problems first, and then made the code available to the world.

Let’s have a glimpse at it benefits.

Data Flow in One Direction – Properties are passed to component to render HTML tags. Component itself cannot change the property; instead, it requires a callback function to modify the property values.

Virtual DOM – is a JavaScript tree of React elements and components. React renders the virtual DOM to the browser to make the user interface visible. React observes the virtual DOM for changes and automatically mutates browser DOM to match the virtual DOM.

JSX – is a Javascript XML syntax transform, which helps in using HTML and rendering its sub-components. It is a preprocessor step that adds XML syntax to JavaScript. You can definitely use React without JSX but JSX makes React a lot more elegant. Just like XML, JSX tags have a tag name, attributes, and children. If an attribute value is enclosed in quotes, the value is a string. Otherwise, wrap the value in braces and the value is the enclosed JavaScript expression.

Easy to Integrate – React can be simply integrated with other tools or frameworks like Jest, Angular.js or Backbone.js.

Xamarin

Xamarin is highly popular mobile development framework with the rule write-once-run-everywhere coding for three leading mobile platforms: Windows, Android and iOS. It empowers developers to write in a single language on a single code base for their app to reach over billions of smart devices irrespective of the platform. Xamarin delivers perfect look and feel of any given platform’s native UI with power-packed functionality and native app performance. Xamarin eliminates the need to manage separate development teams or having to choose one platform over another.

Following are few more benefits of Xamarin:

Xamarin uses the C# programming language
C# is capable of doing anything you could do in Java, Objective-C, and Swift – and it works on platforms that use any of these. Most applications can share 75% or more of their coding, helping to make development on multiple platforms easier than ever before. Many functions unique to each device are mapped at runtime to correspond to that specific device, resulting in an end-user experience that works the way they expect it to work.

Xamarin can import and convert existing code
Do you have existing Objective-C or Java code? Xamarin uses an automatic binding generator to match code like custom controls and frameworks to your new app, and a little bit of testing is usually enough to fix any glitches that occur. By importing your existing code, you can hit the ground running and reduce the time it will take to roll out your improved app.

Xamarin offers same-day support for new OS releases
One of the biggest problems with apps is updating them when a new operating system comes out. These changes can cause major disruptions in the way some functions work, but this particular developer has been able to offer same-day updates that allow you to start taking advantage of new features and capabilities. These updates also mean that you can deal with any major disruptions to your app and get it back up and running if anyone was broken – your business can’t afford to have its tools stuck in limbo, and working with a company offering active support is one of the best ways of ensuring your investment won’t be lost at a crucial time.

Elasticsearch

Elasticsearch is the most popular enterprise search engine followed by Apache Solr based on Lucene. It provides a distributed, multitenant-capable full-text search engine with an HTTP web interface and schema-free JSON documents. Elastic search was first released in February 2010, and is a free and open source distributed inverted index created by Shay Banon. It is developed in Java, so it is a cross-platform.

Below you can find major highlights of Elastic Search:

Real-Time Data Analysis – All data is immediately made available for search and analytics.

Distributed approach – Indices can be divided into shards, with each shard able to have any number of replicas. Routing and rebalancing operations are done automatically when new documents are added.

Multi-Tenancy – Multiple indices can be maintained by single cluster and can execute queries individually or as a group. Also, maintain alias of indices and keep them updated.

Full-Text Search – Elastic Search implements a lot of features: customized splitting text into words, customized stemming, facetted search, and more. Powerful, developer-friendly query API supports multilingual search, geolocation, contextual did-you-mean suggestions, autocomplete, and result snippets.

Easy-To-Use RESTful API – Elastic Search is API driven; actions can be performed using a simple Restful API.

Open Source – Elasticsearch is available freely, under the most adoptable and trusted open source license of Apache 2.

In addition, the Microservices, Azure, and AngularJS are also trending in Asp .Net. Nowadays, enterprise applications are in high demand, and these tools are playing a key role to hit the ground and running.

Thanks for reading!

Want to know more about Xamarin and React? Feel free to explore Altabel’s blog and find more information about the hottest trends in IT world!

 

Svetlana Pozdnyakova

Business Development Manager

 

altabel

Altabel Group

Professional Software Development

E-mail: contact@altabel.com
www.altabel.com

 

“Computer programming is an art, because it applies accumulated knowledge to the world, because it requires skill and ingenuity, and especially because it produces objects of beauty.”
Donald Knuth, 1974

 

It’s better to start your journey into the career of programming by answering the question “Do you really need programming?” This question does not apply to those, who majored in computer programming or was close to it. If at school you were good at math, if you like to spend a lot of time sitting in front of the computer, if you want to learn something new, then programming is for you. What is more, this area is now in demand and highly paid in the world, job vacancies for the post of programmers are always open. Isn’t it the best time to be a programmer? 🙂

Everyone knows that the future programmer should be able to think broadly and to present the project from different perspectives before its implementation and realization. Unfortunately, the machine does not understand a human language. Of course, I’m not talking about Siri and other voice recognition — I’m talking about the creation of new software. To create the calculator, the computer needs to be given the task in the same way as the foreman explains to workers how to lay bricks. That’s why you can’t do anything without understanding the programming languages. Well, first you need to decide what kind of programming languages we should start with.

And here everyone chooses a language which will be useful for him. It depends on the kind of products you are going to develop. Most of us studied Turbo Pascal at school, and it’s no news that this language is practically not used anymore. So, if you want to join the team of programmers in the nearest future, the choice of language should be made sensibly.

Among the most popular programming languages in 2016 are Java, followed by C languages, then Python, JavaScript, PHP, Ruby, etc. It should come as no surprise that the more popular language is, the more chances you have to find work in the future. So, you’d better start with Java or C#, as these are the best paid and relatively simple learning languages of writing code. If you can’t cope with them, then you should try to learn Python. This language suits for quick and effective programming.

But if you have no programming experience at all you can start with something more simple for understanding. Good examples can be the basics of HTML and CSS.

Why? These two languages are essential for creating static web pages. HTML (Hypertext Markup Language) structures all the text, links, and other content you see on a website. CSS is the language that makes a web page look the way it does—color, layout, and other visuals we call style. Well, if you are interested in making websites, you should definitely start with HTML and CSS.

Let’s move to JavaScript. It is the first full programming language for many people. Why? It is the next logical step after learning HTML and CSS. JavaScript provides the behavior portion of a website. For example, when you see that a form field indicates an error, that’s probably JavaScript at work.

JavaScript has become increasingly popular, and it now lives outside web browsers as well. Learning JavaScript will put you in a good place as it becomes a more general-purpose language.

Some people also suggest choosing Python as the first programming language because Python’s program code is readable, first of all. You don’t even need to be a programmer to understand what is happening in the program. Due to the simple syntax of Python you will need less time for writing programs than in Java, for example. A huge base of libraries will save you a lot of strength, nerves and time. Large technology companies are working with Python: Yandex, Google, Facebook and YouTube. It is used for web applications, game development, software for servers.

Java can also be a good choice for a beginner. This language is more popular than Python, but a bit more complicated. At the same time, the development tools are much better designed. Java is one of the most popular languages for the backend development of modern enterprise web applications. It is used in Amazon, eBay, LinkedIn and Yahoo! With Java and the frameworks based on it, developers can create scaling web apps for a wide range of users. Java is also the primary language used for developing Android applications for smart phones and tablets. Moreover, after Java you will be able to work with low level programming languages.

PHP is one more popular language. The PHP language, along with databases (e.g. MySQL) is an important tool for creating modern web applications. Most of the sites developed on PHP are focused on a large amount of data. It is also a fundamental technology of powerful content management systems like WordPress. There are no normal imports in PHP, there are many solutions to one and the same problem. And it makes training more complicated.

 

 
The languages C and C# are a bit complicated for a beginner. But if you develop software for embedded systems, work with system kernels or just want to squeeze out every last drop from all available resources, C is what you need.

Ruby has begun to gain popularity since 2003, when the framework Rails appeared. Used widely among web startups and big companies alike, Ruby and Rails jobs are pretty easy to come by. Ruby and Rails make it easy to transform an idea into a working application, and they have been used to bring us Twitter, GitHub, and Treehouse.

Choosing a programming language may still seem challenging. It shouldn’t. You can’t go wrong. As long as you choose a language that is regularly used in technology today, you’re winning. When you are starting out, the goal is to become solid in the basics, and the basics are pretty similar across almost all modern programming languages.

Part of learning to code is learning a language’s syntax (its grammatical or structural rules). A much bigger part of learning to code, the part that takes longer and gives you more headaches, is learning to solve problems like a programmer. You can learn the grammatical structure of the English language pretty quickly; however, you won’t truly understand the language until you put that grammatical structure to use in a conversation. The same is true in programming. You want to learn the core concepts in order to solve problems. Doing this in one language is similar to doing it in another. Because the core concepts are similar from language to language, I recommend sticking with whichever language you choose until your understanding of the core concepts is solid. If you have a clear idea of your reasons for learning to program, and know exactly what you want to accomplish with your new coding skills, then you’ll be able to make the right choice.

How did you guys get into programming? What are the best programming languages for first-time learners?

Please, share with us your experience and opinion here below 🙂

 

Kate Kviatkovskaya

Kate Kviatkovskaya

Business Development Manager

E-mail: Kate.Kviatkovskaya@altabel.com
Skype: kate.kviatkovskaya
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altabel

Altabel Group

Professional Software Development

E-mail: contact@altabel.com
www.altabel.com

mobile

Can you spend a day without your smartphone? I can hardly imagine it.
Could we imagine about 10 years ago that we would use smartphones and tablets every day, everywhere for almost everything: playing games, ordering taxi, watching tv, ordering food, etc? Possibly, not.
The mobile application industry is growing increasingly fast. It`s almost beginning of 2016 and it`s time to speak about top mobile app development trends that will rock this year.

Cloud driven apps will be on top

Cloud is going to play a leading role for a number of mobile apps in 2016. The cloud gives the possibility to sync apps across multiple devices. As the number of people using multiple mobile devices ( smartphones, tablets, wearables) is on the rise, the cloud approach makes it easy for them to access any data from any channel. Also, thanks to the cloud, app developers can retain the small size of mobile apps.
Gartner.com predicts that by 2018 at least 30% of service-centric companies will move the majority of their ERP applications to the cloud.

Focus on Mobile apps security

We witnessed a great increase in information leaks and hacker attacks in 2015 that affected a lot of organizations from small companies to industry giants and government organizations. Reports just prove this fact, more than 75% of mobile applications would fail basic security tests in 2015.
This is horrible as many mobile applications store sensitive and personal information. Gartner predicts that by the end of 2016, more than 50% of global 1000 companies will have stored customer-sensitive data in the public cloud.
So security is a key principle mobile developers should focus on in 2016.
IOS has proved itself as the most secure platform. Android has always been claimed as a non-secure platform, however developers paid more attention to security issue in the latest Android versions.

Shift towards enterprise mobile applications

This trend of the year 2015 will continue to boost in 2016.
According to a survey conducted by Vision Mobile in the beginning of 2015 43% of developers working on enterprise apps were making more than $10,000 per month. In comparison, only 19% of the app developers focusing on consumer apps were making a similar income. The percentage of successful enterprise apps developers is double the percentage of consumer apps developers.
So it`s not a secret that mobile apps developers will focus more on enterprise applications development to generate more revenues

Internet of Things / IoT and wearables

We have seen a big increase in usage of wearable devices in 2015 and this trend will continue to boost in 2016 as well. Certainly, IoT is still in its infancy and it`s mostly consumer based at the moment, but it`ll be adopted for commercial as well as industrial use.
Wearable tech devices, such as Google Glass and iWatch, have already created a huge buzz in the market and are becoming more and more popular.
Analysts predict that IoT will be the next big technological breakthrough and more and more people will be connected to “Things” in the nearest future.
It means that mobile developers and entrepreneurs should be prepared for this trend and consider IoT and wearable technology while developing new applications.

Focus on swift programming

Swift, a relatively new programming language from Apple, has already gained quite a substantial popularity. Apple’s CEO, Tim Cook, claimed that this set of tools was downloaded more than 11 million times in the first month alone. Now, these numbers are bigger.
Swift is designed as both an application language and a systems language and gives the possibility to develop apps for iOS, OS X, watchOS, tvOS, and so on.
I`m sure we will hear more about Swift in 2016.

Vaster adoption of location based technology/ Beacon

Another great trend for mobile developers is beacon technology.
This technology has already revolutionized the shopping experience and is expected to be adopted by other domains other than retail for its location tracking benefits.

New cross platform tools

With the rise of wearable devices, smart TVs, mobile applications need to suit the requirement of multiple platforms and devices. Cross platform tools may be a good solution. Sencha, Titanium, Unity 3D, Cocos2D, PhoneGap, are already playing a big role in the mobile app development market. In 2016 we may see the emergence of new cross platform development tools.
So, this was a short list of mobile app development trends that will be on their rise in 2016. I`ll be happy to hear you opinion on the future of mobile industry. What trends would you like to add to our list?

 

Anna Kozik

Business Development Manager

E-mail: Anna.Kozik@altabel.com
Skype: kozik_anna
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altabel

Altabel Group

Professional Software Development

E-mail: contact@altabel.com
www.altabel.com

Do you remember the first Pong arcades with unsophisticated graphics launched nearly 30 years ago? Since then video games have become an instant hit among youngsters. However the technology is improving at a rapid space and computer graphics are pushing the limits of photorealism. Today scientists and engineers are integrating the graphics from your television and computer screens into real-world environments. This advanced technology is called Augmented Reality or AR for short, which is about overlaying pieces of a virtual world over the real world (in contrast to Virtual Reality (VR) that is about replacing the real world with a virtual one). AR is a beautiful blend of digital and real images enhancing what we see, feel and smell or hear, e.g. you can point your camera at a movie poster and watch its trailer, or you look at the sky and ask for the weather and it gives you that information. So, basically AR comes down to the following three vital questions: where to display, what and how. Let’s find out.

Let me start with the last question: “How?” Below I’m going to itemize five of the numerous AR tools that exist at the moment and that can be used to develop apps for smart-phones, tablets or even smart-glasses.

  1. DroidAR is a free and commercial framework that gives location-based AR functionality to Android apps. For instance, gesture detection or support for static and animated 3-D objects that the user can interact with like clicking on them. Another vivid appliance is marker detection. It’s a part of the functionality offered by DroidAR, however the documentation that exists for the project is under fulfilled. Nevertheless there is a section on the project README file on GitHub that gives an overview of a closed-source version of DroidAR, DroidAR 2. Compared to its open-source fetch it has impressive improvements.
  2. Vuforia is available for Android, iOS and Unity. It has become the industry leading AR platform – with 10s of thousands of apps, and 100s of millions of app installs. The main Vuforia SDK features are multi-target detection and tracking (e.g. images, English text, objects), virtual buttons. There is also a version of the SDK for smart glasses (namely Epson Moverio BT-200, Samsung GearVR, and ODG R-6 and R-7). That is currently open for early access applications from experienced developers.
  3. Wikitude AR SDK is available for Android, iOS, Smartphone, Tablet, Smart Glasses, Cordova, Titanium, Xamarin. Wikitude’s all-in-one AR solution includes image recognition and tracking, 3D model rendering, video overlay, location based AR and so much more.
  4. With the help of AR Browser SDK you can add and remove POIs without refreshing the view, interact with them by touching them or pointing the camera to them and perform activity on them, for instance send SMS or share on Facebook. AR browser SDK is available for Android as well as for iOS. The mail features include 2D POIs, custom callback on clicked POI or on centered POI, video support, great performance and memory management, customized elements: pop up label, radar and radar dots, very simple interface API for developers, start and stop functions to prevent memory or battery starvation and finally check sample code.
  5. Metaio SDK is a perfect tool for developing AR apps on Windows PC, Mac OS and in Unity. You can deploy apps for iOS and Android. Metaio’s functionalities are 2-D image, location tracking, 3-D object, barcode and QR code scanning, continuous visual online and offline search and gesture detection. Moreover, Metaio has also created its own AR. It allows software engineers to develop AR apps using typical web technologies (HTML5, XML, Javascript) and deploy them passim.

Hope I gave a full answer to the question “How?” and now let’s move to the questions “Where? and What?”. The yesteryear AR usage was limited mostly to military applications, which were designed to give helicopter pilots and ship captains more definite methods of acquiring targets and tracking enemy movement. Nowadays, tech companies have an entirely new vision for the opportunities that augmented reality provides, hoping that with advances in computing power and miniaturization, soon the number of people wearing an AR-capable device will compete the same stats we see with smartphone ownership in 2015.

According to the prognosis by 2017 more than 3.5 billion AR applications will be downloaded, 600 billion dollars will be spent in AR technology revenues by 2016 and Compound Annual Growth Rate of global AR market will make up 132%. But if you still can’t figure out where you will be able to use this bleeding-edge technology, I will point out some real ways where people all over the world from different spheres such as medicine, public service and finances will benefit from AR adoption.

  • Digital Marketing. AR use in digital marketing is notably appealing. It’s recognized as an enhanced marketing application, as not only can additional content be put within 2D advertisement, but also can result as interactive, awesome and high viral potential eye-catching tool. Key digital aspects: advergaming, Augmented packaging, interactive consumer products, street marketing and geolocalized apps. As a rule consumers react very positively to amusing and ingenious marketing. Thus the brands become memorable.
  • Customer service. Nobody likes to call to a customer support and listen to the endless scripts recited by a rep. However in the future if you have any problems with setting up TV or the cables cut off, the customer support can come to you. Imagine having a service technician come to your house to fix your washing machine. He’ll point his head-up display at the washer. A camera will capture the model number and then upload it to the corporate cloud. That will prompt a download of schematics and instructions, along with an overlaid virtual-reality view of the machine’s components on his display. So instead of hearing generic instructions, like “Press the red button” and “recheck the port,” someone could walk you through the process and see the things you’re seeing, enabling the customer service rep to point things out in more detailed, visual way and helping problems get solved in a more efficient way.
  • E-commerce and M-commerce. AR can offer a virtual fitting room where clothes can be tried on live. It gives you a chance to browse a virtual catalog of clothes, shop directly within your favorite magazine, or go to a virtual store and avoid the queues. Rosenthal of Goldrun, the creator of an AR pop-up shop for Airwalk in a New York City park says:” Augmented reality is going to radically change the shape of commerce.”  AR can turn such public places as parks and airports into shopping centers. It’s a perfect way to kill time and a clever way for business owners to economize money on commercial real estate.) However even real shops could benefit from integrating AR into their design. They could display their items that will be on shelves soon, or items that aren’t sold at that location – and soon you’ll even be able to feel these items with the help of your phone. It’s obvious for everyone that augmented reality could juice up window displays and cut costs.
  • Urban Exploration. Are you in a new neighborhood or in an unknown city? You can throw away your guidebook and turn on AR-application with real time display of enhanced maps. Acting as a GPS, Augmented Reality provides classified and suggestive information that you are looking for whether it’s a restaurant, bar, grocery store or museum and library, etc. And another awesome way to explore your city – or any city -is to overlay 3D maps that show what the city looked like at any point in history. If you’re walking down Broadway, you would be able to “see” horse-drawn carriages parked on the street in front of old parlors. It’d be as if you were walking in a history book.
  • Educational resources. Seeing the potential for AG in educational sphere isn’t hard. Education will be emphasized by Augmented Reality systems and can be used to re-create historical events, activate regular books into 3D images, or even present structures of the galaxy; all superimposed in real-time. So when viewed through the lens of smartphones one can see the picture of an engine animated in an engineering textbook or a working 3D model of a beating heart that you can walk around of rotate by hand.
  • Rescue and Safety operations. Unfortunately, it’s impossible to avoid emergencies in our life. Rescuers, firefighters and policemen very often find themselves in a chaotic situation where they need to make sense of the environment and navigate a place they’ve never been. Wouldn’t it be great if they could see a virtual map of the site or have “X-ray vision” to see sewage or power lines?

While some years ago there was a vast debate about its foreseen impact on society, today AR applications are becoming mainstream. There are apps that allow a museum exhibit to tell its own story, that help you decide which furniture looks better in your bedroom, that bring a tiger you just drew on a piece of paper into life, or that warn you about all the signs you ignored while you were driving. These are examples of already available apps that provide some sort of AR functionality. The one thing is for sure is that smartphone population is rising, thus the level of processing power as well. As long as the resulting augmented content remains engaging and innovative, consumers will certainly adopt augmented reality as a new and fun twist to conventional marketing and services.

Besides I would like to notice that the new era of true digital immersion is waiting just over the next horizon and now is a perfect time to implement AR technologies into your business. It is now up to you – developers, designers, entrepreneurs, scientists, educators, investors, artists, marketers, hackers, journalists, and more – to bring the augmented reality experience to consumers in a fun, productive – and lucrative way. If you have already tried it, you are welcome to share your experience in comments. If not, it will be interesting to know what predictions you have re AR. What is your opinion? Please, feel free to share your thought below.

Thank you for your attention 🙂

P.S. By the way, did u know that in 1901 author L.Frank Baum first mentioned electronic display spectacles overlaying data onto real life, in 1975 television weather reports were the 1st application of AR on TV, in 1989 the term “virtual reality” was coined by Jaron Laanier, today AR is already used by Boeing, BMW and Volkswagen on assembly lines and in the nearest future AR contact lenses will be implemented to the United States Military.

 

Anastasiya Zakharchuk

Anastasiya Zakharchuk

Business Development Manager

E-mail: anastasiya.presnetsova@altabel.com
Skype: azakharchuk1
LI Profile: Anastasiya Zakharchuk

 

altabel

Altabel Group

Professional Software Development

E-mail: contact@altabel.com
www.altabel.com

iBeacon is the name used for Apple’s technology that provides location-based services and information to mobile applications on both Android and iOS devices using Bluetooth Low Energy.

The beacons themselves are small transmitters that can be placed in stores or specific points of interest, such as museums or airports. Apps installed on mobile devices “listen” for the signal and respond accordingly when the phone comes within range.

iBeacon changes shoppers into byers

First of all, iBeacon technology opens great possibilities to retailers. Some of American and European big retailers already take advantage of iBeacon: Walmart, Macy’s, Tesco, etc

Using iBeacon, customers can find and watch videos, receive coupons and other discounts in real time, depending on where they are in a store.

IBeacon also helps to collect analytical info about customers` experience. Businesses and retailers now have a direct way to find out what customers are doing, exactly where in the store they are doing it, what they are looking at, how long they are looking at it, and maybe what they decided to buy at the last second instead.

At last, iBeacon can bring popularity to contactless payment. iBeacons ability to track a specific phone, linked to an Apple ID and user account opens the door for an Apple-based payment system.

iBeacon is not only about retail. The iBeacon ecosystem has the potential to change other industries. Here are some examples.

Event Industry: conferences and concerts, museums and exhibitions.

Here are a few ways iBeacons could help to manage events and improve the attendee experience:

-Attendee check-in. Using the event’s app, attendees check themselves in and avoid line-ups.

-Navigation. iBeacons provide devices with extremely accurate location services. In large conference facilities, museums and exhibitions, iBeacons can be used to power hyper-accurate floor maps.

-Networking. Using iBeacons, attendees can network through an opt-in feature in the event’s app, allowing them to discover and message other attendees. With Linkedin integration, attendees can get a detailed look at who is around them and decide who they would like to connect with. iBeacons were successfully used at Cannes Lions festival for networking with attendees.

-Promotions and advertisements. Instead of distributing brochures or physical promotional materials, an exhibitor can send targeted promotions to attract attendees to their stand.

-Gamification. Integrating gamification into events will provide new ways to engage and stimulate attendees. For example, iBeacons could be used for social games to drive networking, venue tours tailored to indiviual interests, or scavenger hunts for exclusive information and prizes.

Home automation systems

As we get closer to the coming smart home revolution, it’s clear that smartphones and tablets are going to be the devices that we use to control our lamps, lights, thermostats, sprinklers, security systems and entertainment systems. Beacons will detect when you arrive home and as you pull into the driveway , the lights will come on. The door is unlocked for you as you approach itJ

Restaurants

Enabled with touch devices, waiters don’t have to rush to the kitchen in order to dispatch orders. In other cases, clients can make orders directly on tablets available at the table. With iBeacons, the app automatically knows which table the waiter is at. It can display the client name (with eventual dinning/preferences history) and automatically associate orders with tables without requiring waiters to manually select a table number.

Education

The iBeacon platform offers a wide range of applications that can be applied on an educational context. From simple games that require students to move around, explore and find things to more scientifc or technical experiments in the classroom. Moreover teachers can track who from the students are present and send notifications to the parents whose children are away.

IBeacon is a new emerging technology that may change the world we live in. Things move quickly in any field in which a technology innovation has backing and breadth like this. This short list is only an introduction to the possibilities of iBeacon and where this technology can be applied.

And what do you think of iBeacon? Will it change our lives in the near future?

I`ll be happy to know your thoughts.
 

Anna Kozik

Anna Kozik
Anna.Kozik@altabel.com 
Skype ID: kozik_anna
Business Development Manager (LI page)
Altabel Group – Professional Software Development


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