Gaming, IT Trends, Mobile

Freemium model: carrot on a stick?

The current topical issue in mobile gaming industry is the freemium business model. If you’re not familiar with the term “freemium”, it essentially means the app is given away for free, but with some content available to buy within the game. In terms of Android and iOS users, the ‘freemium’ model seems to be the… Continue reading Freemium model: carrot on a stick?

Gaming, Mobile

It’s time to take mobile gaming seriously

The mobile gaming industry is booming; last year alone it made an estimated $800 million. People are buying games and applications on every available device including iOS devices, Smartphones, tablet PCs and more. It’s come to the point where the mobile gaming industry is actually pulling players and revenue from the traditional gaming market. The… Continue reading It’s time to take mobile gaming seriously