The digital age has changed customer behavior forever. They have no patience with 9 to 5 and they’re shredding the concept of after-hours and weekends. They have a voice, and that voice demands to be heard whenever, wherever. Working hours, what’s that? Banks—previously such strict observers of “working hours” all over the globe—have risen to… Continue reading What to Outsource in the 24×7 Marketing Age
The fact that a Smartphone could act as a card is an inconsequential change. You still have to carry a wallet, and as long as that's the case, a simple plastic card remains easier to use, given that the technology for reading them is universal and all the proposed mobile alternatives require new, often separate,… Continue reading Mobile payments – almost in the past. Mobile wallet – the next step.