E-commerce, Outsourcing

What to Outsource in the 24×7 Marketing Age

The digital age has changed customer behavior forever. They have no patience with 9 to 5 and they’re shredding the concept of after-hours and weekends. They have a voice, and that voice demands to be heard whenever, wherever. Working hours, what’s that? Banks—previously such strict observers of “working hours” all over the globe—have risen to… Continue reading What to Outsource in the 24×7 Marketing Age

IT Start Up, Social media

How to create social media interaction for small business websites

There are many ways to connect your website to social media networks, and it would be impracticable to cover them all in this article. So I have created this quick list of tips geared toward the small business website. In most cases small businesses have very limited resources for a chockablock marketing department or a… Continue reading How to create social media interaction for small business websites

Big Data, Business Intelligence, Database

Big Data: what, why now, how

WHAT In today's business and technology world you can't have a conversation without touching upon the issue of big data. Some would say big data is a buzzword and the topic is not new at all. Still from my point of view recently, for the last two-three years, the reality around the data has been… Continue reading Big Data: what, why now, how

Gaming

How social networks could benefit from the Social Games

Social games not only represent a lucrative new revenue channel for social media sites but they also signal a fundamental change in the structure of the social media industry. Social networks can no longer afford to rely solely on advertising revenue—they must master the intricacies of directly monetizing their users via virtual currency, virtual goods,… Continue reading How social networks could benefit from the Social Games